Brand Manager

Boardroom Appointments; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency in KwaZulu-Natal seeks an experienced Marketing Manager for a prominent FMCG client. The candidate will oversee brand management and participate in marketing strategy formulation. Essential qualifications include a Degree or Diploma in Marketing Management and 5 to 8 years of relevant FMCG experience. The role involves new product development and cross-functional team leadership, along with financial management of brand marketing budgets. Ideal for individuals with a strong analytical background and a valid Code EB driver's license.

Qualifications

• Minimum 5 to 8 years experience in an FMCG environment.
• Valid Code EB drivers license required.
• Strong analytical skills for information analysis and reporting.

Responsibilities

• Manage brand strategy and marketing activities.
• Participate in marketing strategy formulation.
• Oversee portfolio of categories and brands.
• Lead cross-functional teams for new product development.
• Conduct brand analysis to identify strengths and weaknesses.
• Provide detailed reports on marketing trends.

Skills

Brand Management

Marketing Strategy Participation

FMCG Experience

Product Development

Forecasting

Education

Degree or Diploma in Marketing Management

Job description

• A Degree or Diploma in Marketing Management (3 years)
• Valid Code EB drivers license
• 5 to 8 years relevant experience in an FMCG environment

Responsibilities

• Brand Management
• Participate in the formulation of the marketing strategy.
• Oversee a portfolio of categories /brands that are more highly valued by the business.
• Formulate the brand targets in consultation with the Marketing Executive and ensure alignment with the national targets.
• New Product Development and Marketing Research
• Lead projects with cross functional teams and external service providers
• Conduct relevant analysis to identify strengths and weaknesses in the brand portfolio/strategy
• Information Analysis, Management and Reporting
• Provide detailed and precise reports to illustrate trends, predictions and relevant strategies.
• Provide forecasting input with the customer team into S&OP forecasts.
• Formulate and manage brand marketing budgets monthly to meet annual targets.
• Formulate and implement approved budgets.