B2C Content & Lifecycle Coordinator

Growth Troops; Johannesburg; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A growing marketing firm is seeking a B2C Content & Lifecycle Coordinator in South Africa. This role involves managing consumer engagement through social media, email, and CRM. The ideal candidate has up to 2 years of experience in marketing and strong writing skills. This position offers 100% remote work with flexibility and real ownership of content. Ideal candidates should be creative and organized, proficient in tools like HubSpot and Canva.

Benefits

Remote work flexibility

Real ownership of content

Direct impact on audience engagement

Qualifications

• 0–2 years of experience in marketing, content creation, or social media.
• Strong short-form writing skills with a human, conversational tone.
• Familiarity with email platforms like Mailchimp or HubSpot.
• Working knowledge of Canva or CapCut, with a portfolio.

Responsibilities

• Write and schedule daily social media posts.
• Draft promotional and nurture emails and SMS campaigns.
• Maintain a 30-day rolling content calendar.
• Create simple graphics and short-form videos.
• Monitor and respond to DMs and comments.
• Track engagement metrics and provide summaries.

Skills

Short-form writing

Social media management

Content creation

Email marketing

Organization and time management

Tools

Canva

HubSpot

CapCut

Google Sheets

Job description

About The Role

We\'re seeking a B2C Content & Lifecycle Coordinator to help execute our consumer-facing marketing efforts across social media, email, SMS, and CRM. You\'ll play a key role in keeping our audience engaged, our campaigns running smoothly, and our content calendar on track.

If you\'re organized, creative, and hands-on with tools like Canva, HubSpot, or CapCut—and you\'re ready to make an impact from day one—this role is for you.

Key Responsibilities

• Write and schedule daily social media posts (Instagram, TikTok, X) tailored to a consumer audience
• Draft and send promotional and nurture emails and SMS campaigns using platforms like HubSpot or HighLevel
• Maintain a 30-day rolling content calendar, flagging content gaps in advance
• Create simple graphics and short-form videos using Canva or CapCut—quick, efficient, and on-brand
• Monitor and respond to DMs and comments to maintain community engagement
• Track key engagement metrics (opens, clicks, follows, views) in Google Sheets and provide weekly summaries
• Keep CRM lists clean and organized, tagging contacts for future segmentation and campaigns

What You Bring

• 0–2 years of experience in marketing, content creation, or social media (internships count)
• Strong short-form writing skills with a human, conversational tone
• Familiarity with email platforms such as Mailchimp, HubSpot, or Klaviyo
• Working knowledge of Canva or CapCut, with a portfolio link showing at least two examples
• Excellent organization and time management; able to juggle multiple drafts, channels, and deadlines
• Fluent written English

Bonus Skills

• Experience with SMS or WhatsApp marketing platforms
• Familiarity with ChatGPT or similar tools for content drafting
• Basic knowledge of automation tools like Zapier or Make
• Spanish or Portuguese for handling social media replies

First 90-Day Goals

• Publish a full month of on-time social content with engagement equal to or better than last quarter
• Launch your first B2C email campaign with a 20%+ open rate
• Build a central Google Sheet to track social, email, and SMS performance
• Automate at least one manual task (e.g., new TikTok post triggers CRM tagging)

Why Join Us

• 100% remote with async-friendly flexibility
• Real ownership: your content goes live the same day and reaches a growing consumer audience
• Fast execution and direct impact—no red tape, just results