AI-Driven Search Strategy Lead for Africa & EurAsia

Colgate-Palmolive Company; Gauteng; On-site; ZAR 600 000 - 950 000; Full time

Job summary

A global consumer products company is seeking a Search Strategy Lead to enhance its search ecosystem across the Africa EurAsia Division. This leadership role focuses on driving e-commerce growth through innovative search strategies, requiring expertise in SEM, SEO, and retail media. Candidates should possess a bachelor's degree and at least 5 years of relevant experience, with proven skills in managing complex search campaigns and the ability to analyze data to drive decisions. Join a caring, innovative team dedicated to building a healthier future.

Qualifications

• Minimum 5 years of hands-on experience managing complex Search (SEO/PPC) campaigns.
• Proven track record of improving organic rankings and managing paid search campaigns.
• Strong analytical skills with data interpretation and trend identification.

Responsibilities

• Develop and execute a robust search strategy to drive e-commerce sales.
• Monitor paid search campaigns to drive sales and product visibility.
• Develop a comprehensive SEO strategy to improve organic rankings.

Skills

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Pay-Per-Click (PPC)

Retail Media

Data Analysis

Communication Skills

Education

Bachelor's degree in Advertising, Marketing, Business, or related field

Tools

Google Analytics 4 (GA4)

Google Search Console (GSC)

Google Ads

Semrush

Ahrefs

Screaming Frog

Job description

A global consumer products company is seeking a Search Strategy Lead to enhance its search ecosystem across the Africa EurAsia Division. This leadership role focuses on driving e-commerce growth through innovative search strategies, requiring expertise in SEM, SEO, and retail media. Candidates should possess a bachelor's degree and at least 5 years of relevant experience, with proven skills in managing complex search campaigns and the ability to analyze data to drive decisions. Join a caring, innovative team dedicated to building a healthier future.