Advertising And Brand Specialist

Avbob South Africa; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A well-established company in South Africa is seeking an organized Advertising and Brand Specialist to implement and maintain brand policies and strategies. This role involves managing advertising plans, guiding stakeholders, and ensuring alignment with brand objectives. The ideal candidate will have strong communication skills and will contribute to the overall success of advertising strategies. A competitive compensation package is offered, along with opportunities for employee development and performance rewards.

Responsibilities

• Co-ordinate the activities required for the formulation of the Group's brand strategy.
• Manage the successful implementation of the approved advertising activities.
• Guide stakeholders to support the Group's overall brand objectives.
• Contribute toward the development of the department's operational work plan.
• Manage media placements and marketing tools subscription.
• Provide advertising advisory services to branches and internal departments.

Job description

We are looking for an organised and goal oriented Advertising and Brand Specialist, with good formal presentation and communication skills, to implement and maintain brand policies and strategies. You will be responsible for managing the planning and execution of the approved advertising implementation plans as well as ad‑hoc campaign strategies. You will also be required to support the Group's business divisions and plans through the establishment of campaigns and solutions that answers the objectives defined by them. You will be required to provide stakeholder liaison services focussed on maintaining and enhancing the company's image and reputation. You will be working for a well‑established company with strong values. In exchange for your services, you will receive a competitive compensation package. You will be joining an organisation that values employee development and rewards excellent performance.

Responsibilities

• Co-ordinate the activities required for the formulation of the Group's brand strategy and contribute toward the formulation of the implementation plans that support the achievement of the brand and advertising objectives.
• To co-ordinate and manage the successful implementation of the approved advertising activities that underpin the objectives of the brand and advertising strategy.
• Guide internal and external stakeholders to ensure that their activities support the Group's overall brand and advertising objectives.
• Contribute toward the development of the department's operational work plan.
• Co-ordinate the activities related to media placements (chase lists, tear-sheets, etc).
• Co-ordinate and present the department accounts on a monthly basis and keep accurate records of all invoices and account transactions.
• Manage liaison between AVBOB finance and stakeholder finance departments to ensure that budget tracking and spend to date figures from AVBOB finance are aligned.
• Manage subscriptions for advertising tools such as Shutterstock, Media Manager, Websend, Ornico, etc.
• Reporting (written and oral) related to the development and delivery on projects which the department is responsible for.
• Provide advertising advisory services as well as advertising implementation support services to funeral branches, life offices, brokers and internal departments.
• If advertising and marketing related, assist funeral branches, life offices and internal departments with specifications required to fulfil the tender briefing requirements.
• Co-ordinate the design activities of the department to ensure that external stakeholder requirements are met.