You should have
Experience with exhibitors’ management
Experience in tradeshow
Experience working with digital marketing agencies
Experience working with key vendors and using business matchmaking app
Understand the backend event line.
Key responsibilities include:
Marketing Campaigns: Plan, execute, and monitor multi-channel marketing campaigns across platforms such as email, social media, Public Relations, digital advertising, and traditional media to attract visitors, delegates, sponsors, and exhibitors.
Content Creation: Develop and manage marketing collateral, including brochures, advertisements, website content, and digital assets, ensuring consistency in branding and messaging.
Digital & Social Media: Oversee social media strategies and schedules, create engaging posts, manage analytics, and collaborate with agencies to enhance digital presence.
Website Management: Maintain event websites with up-to-date content and optimise user experience through SEO improvements and third-party integrations.
Email Marketing: Design and schedule targeted email campaigns, analyse performance metrics, and implement strategies to improve engagement.
Data Management: Manage data segmentation to support targeted communications and identify new data sources to fill gaps.
Vendor Coordination: Liaise with external vendors such as designers, website developers, registration, databuild and media agencies to ensure timely delivery of quality materials.
Onsite Support: Provide hands-on support during events to ensure smooth execution of marketing-related activities.
Reporting & Analysis: Track campaign performance, analyse results, and provide actionable insights to refine future strategies.
Qualifications and Skills:
Minimum 1-year of marketing experience in B2B exhibition or media marketing.
Basic knowledge of digital marketing, including social media, online advertising, and SEO.
Experience managing databases for targeted direct marketing campaigns.
Proficiency in MS Office Suite (Word, Outlook, Excel).
Strong organisational skills with the ability to manage multiple vendors and tasks efficiently.
We regret that only shortlisted candidate's will be contacted for a further discussion regarding the job role.
EA Personnel (Chai Timolty)
EA Reg: R1331005
APBA TG Human Resources Pte Ltd
EA License: 14C7275
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.