Strategy / Business Plan / Budget / New Product Launch Management
Develop, implement and review responsible segment portfolio strategies (3-5 y) and ensure and support tactical execution by assisting in establishing local launch plans including promotional activities, pricing, targeting and positioning. Lead, guide and align inputs from countries and consolidate regional needs, for segment Market Models, Strat Plan and AOP budgeting, and periodic updates. And work closely with GBU, Pricing and Regional MedEd, CA, RA and Legal to drive implementation of the segment strategies.
Business Reviews
Conduct regular business reviews with local BU team, incl. marketing, to analyse sales trends, performance versus market growth, key account management and identify market gaps/needs, issues and business opportunities and ensure communication thereof to the Global Brand Management and other relevant departments.
Segment Direction / Share and Reapply / Identification of Needs and Gaps
Establish and proactively communicate clear regional segment needs, gaps, strategies and execution to corporate and headquarter functions, the local Marketing team and country BU leads. Initiate and build strong working relationships between Global Brand and local Sales and Marketing. Facilitate sharing & application of best marketing concepts and strategies within the region and encourage discussions and exchange on general topics.
Ongoing Market and Product Support
Work with local marketing, distributors, sales associates, corporate departments and external customers on regular basis and enhance the awareness and understanding of products, strategies and procedures through frequent and targeted communications.
Field Work / Conferences / Regional Customer Relationships
Participates in conventions and professional exhibitions to represent the company and maximize share of voice for segment’s focus brands. Develops and maintains subject matter expertise, and forges partnerships with key surgeons and customers, by working with local team and in surgery, and participating in medical/scientific meetings. Gathers and timely reports competitive insights.
* O salário de referência é obtido com base em objetivos de salário para líderes de mercado de cada segmento de setor. Serve como orientação para ajudar os utilizadores Premium na avaliação de ofertas de emprego e na negociação de salários. O salário de referência não é indicado diretamente pela empresa e pode ser significativamente superior ou inferior.