Senior/Marketing Executive

MICRODERME AESTHETICS PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A wellness-focused company based in Singapore is seeking a Marketing Executive to manage social media and digital marketing initiatives. The role involves planning and executing campaigns, coordinating with design teams, and supporting event activations. Ideal candidates possess a marketing degree, 1-3 years of relevant experience, and proficiency in English and Chinese. This position requires a creative mindset, attention to detail, and the ability to work independently while meeting deadlines.

Qualifications

• Minimum of 1 to 3 years of experience in marketing, preferably within the Health & Wellness/TCM industry.
• Performance-driven understanding of digital marketing; familiar with Google PPC, SEO, Meta, and TikTok Ads.
• A flexible, creative, and detail-oriented team player who can manage multiple tasks and deadlines.
• Proficient in English and Chinese due to industry requirements.

Responsibilities

• Plan and manage social media content calendars across key platforms.
• Execute and optimize paid digital advertising campaigns across various channels.
• Develop and execute marketing creatives like posters and banners.
• Support the planning and execution of marketing events and brand activations.
• Handle marketing administrative tasks and maintain databases.

Skills

CRM

SEM

Internal Communications

Social Media

Healthcare

Email Marketing

Canva

Digital Marketing

Video Editing

SEO

PPC

Layout

Able To Work Independently

Education

Diploma/Degree in Marketing, Business, or a related field

Tools

Microsoft Office

Google Office

Photoshop

Illustrator

Canva

Video Editing Tools

Job description

Roles & Responsibilities

1) Social Media Marketing

• Plan and manage social media content calendars across key platforms.
• Work with designers or content creators to produce posts, videos, and reels.
• Write and adapt captions to match brand tone and wellness guidelines.
• Schedule and publish content regularly across social media channels.
• Monitor comments, messages, and engagement, and respond or elevate when needed.
• Track performance (reach, engagement) and suggest improvements.
• Stay updated on social media trends to improve content and visibility.
• Ensure all social media content is accurate, on-brand, and compliant.

2) Digital Marketing

• Plan, execute, and optimize paid digital advertising campaigns across Google SEM, SEO, Meta, TikTok, and other relevant channels to drive ROI.
• Monitor key marketing metrics (ROI, CTR, engagement), analyze performance, and recommend actionable improvements.
• Prepare monthly reports with actionable insights to improve our digital presence.

3) Creative & Marketing Support

• Work closely with internal designers on the development and execution of marketing creatives (e.g. posters, banners, flyers, in‑clinic materials, advertisements).
• Assist with minor design adaptations, content resizing, and layout adjustments where required.
• Ensure all creative outputs are aligned with brand guidelines, campaign objectives, and healthcare compliance standards.
• Coordinate with external vendors and printers to ensure quality production and timely delivery of materials.

4) Event & Brand Activations

• Support brand‑related activities, including content & design creation for promotional materials, email marketing, and internal communications.
• Support the planning and execution of marketing events, and brand activations – ensuring smooth operations and strong brand presence.
• Work closely with designers, outlet managers, and external vendors to support monthly marketing materials, promotions, and campaign execution.

5) Administrative & General Marketing Support

• Handle marketing administrative tasks such as voucher tracking, campaign documentation, and report preparation.
• Maintain marketing databases including CRM systems, mailing lists, and content libraries.
• Support internal communications related to marketing campaigns and promotions.
• Assist in organizing marketing assets, files, and documentation for easy access.
• Support ad‑hoc marketing tasks and projects as assigned by the Manager.

Requirements

• Diploma/Degree in Marketing, Business, or a related field.
• Minimum of 1 to 3 years of experience in marketing, preferably within the Health & Wellness/TCM industry.
• Performance‑driven understanding of digital marketing; familiar with Google PPC, SEO, Meta, and TikTok Ads, including basic setup, optimization, and performance tracking (CTR, conversions, ROI).
• A flexible, creative and detail‑oriented team player who can manage multiple tasks and deadlines.
• Proficient in Microsoft Office/Google Office tools. Knowledge of design software such as Photoshop, Illustrator, Canva and/or video editing tools will be an added advantage.
• Enjoy using social media and being updated with the latest digital trends.
• Must be able to work independently and also cooperate with the team.
• Working on weekends may be required for events (minimal).
• Proficient in both written and spoken English and Chinese due to industry.

Tell employers what skills you have

• CRM
• SEM
• Internal Communications
• Social Media
• Healthcare
• Email Marketing
• Canva
• Digital Marketing
• Video Editing
• SEO
• PPC
• Layout
• Able To Work Independently