Regional Marketing Specialist

Cencora; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A health-focused company in Singapore is seeking a Regional Marketing Specialist to drive localized marketing strategies across the Asia Pacific region. The ideal candidate will have a strong background in field marketing and at least 3 years of experience in a B2B environment. Responsibilities include developing regional strategies, executing local marketing initiatives, managing budgets, and collaborating with sales teams to enhance customer engagement. Offers hybrid work arrangements and the opportunity to make a significant impact in healthcare.

Qualifications

• Minimum of 3 years of field marketing experience with a proven track record.
• Prior experience in Business to Business marketing, preferably within healthcare or logistics sectors.
• Strong understanding of local marketing initiatives and events.

Responsibilities

• Develop and execute regional field marketing strategies.
• Lead implementation of marketing tactics such as events and campaigns.
• Oversee field marketing budget and resource allocation.
• Monitor campaign performance and adjust strategies based on insights.
• Collaborate with local sales teams to meet market needs.
• Develop lead generation campaigns using digital marketing.
• Create localized marketing materials to support sales.
• Plan and coordinate regional events for effective execution.

Skills

Field marketing expertise

Customer Relationship Management platforms

Analytical skills

Event coordination skills

Stakeholder management

Digital marketing skills

Organisational skills

Communication skills

Fluency in English

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

Pardot

Job description

Job Details

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!

Summary

The Regional Marketing Specialist – Asia Pacific is a vital role focused on driving localised marketing strategies and executing impactful field marketing initiatives across the Asia Pacific region. This position collaborates closely with the Regional Sales & Marketing Director, Sales teams, and Global Marketing team to enhance customer engagement and accelerate pipeline growth. We are looking for a proactive candidate with a strong background in field marketing, particularly in a Business to Business environment.

Responsibilities

Develop regional field marketing strategies: Collaborate with the Marketing Director to design and execute a comprehensive field marketing plan that aligns with the Asia Pacific business objectives.

Execute local marketing initiatives: Lead the implementation of field marketing tactics such as regional events, trade shows, webinars, and localised promotional campaigns. Work closely with field sales teams to ensure alignment and maximise impact in the target markets.

Budget management: Oversee the field marketing budget, ensuring effective allocation of resources and tracking of expenditures to optimise return on investment for all regional initiatives.

Key Performance Indicator monitoring and reporting: Monitor results and provide regular reports on campaign performance. Analyse effectiveness and adjust strategies based on data‑driven insights and local market feedback.

Stakeholder collaboration: Partner with local sales teams to understand market needs and leverage global marketing assets for field execution. Facilitate communication between sales and marketing to ensure alignment and support for regional goals.

Lead generation and nurturing: Develop and manage lead generation campaigns, utilising email marketing, digital marketing, and social media to nurture prospects and drive attendance at events.

Content development for field use: Collaborate with the content team to create localised marketing materials, presentations, and collateral that resonate with the target audience and support sales efforts.

Field event coordination: Plan and coordinate regional events, including logistics, vendor management, and on‑the‑ground execution, ensuring a seamless experience for attendees and alignment with marketing objectives.

Reporting Directly To

Marketing Director

Educational Requirements

Bachelor’s degree in Marketing, Business, or a related field.

Experience Requirements

Minimum of 3 years of field marketing experience with a proven track record in executing successful marketing campaigns and managing stakeholder relationships.

Prior experience in Business to Business marketing, preferably within the healthcare or logistics sectors.

Minimum Skills, Knowledge, and Ability Requirements

Field marketing expertise: Demonstrated experience in field marketing roles with a strong understanding of how to drive engagement through local initiatives and events.

Customer Relationship Management and marketing automation: Proficient in using Customer Relationship Management platforms (e.g., Salesforce) and marketing automation tools (e.g., Pardot) to track leads and campaign performance.

Analytical skills: Strong analytical abilities to assess the effectiveness of field marketing initiatives, using data to inform decisions and optimise strategies.

Event coordination skills: Proven experience in planning and executing successful field events, trade shows, and other customer engagement activities.

Stakeholder management: Excellent stakeholder management skills, with the ability to communicate effectively and present ideas to senior leaders in a matrix organisation.

Digital marketing skills: Familiarity with digital marketing tools and strategies, including Search Engine Optimisation, Pay‑Per‑Click, social media marketing, and email campaigns.

Organisational and communication skills: Exceptional organisational skills, with the ability to manage multiple projects simultaneously. Strong verbal and written communication skills are essential.

Language proficiency: Fluency in English is required.

Additional Considerations

Hybrid work arrangements: We offer hybrid flexible working arrangements, including 3 days in the office.

What Cencora offers

Benefit offerings outside the US may vary by country and will be aligned to local market practice. The eligibility and effective date may differ for some benefits and for team members covered under collective bargaining agreements.

Full time

Affiliated Companies: World Courier Singapore Pte Ltd.