Regional Marketing Manager

Abbott Laboratories; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A global healthcare leader is seeking a Marketing Manager to oversee the APAC initiatives. This role involves strategy development, supporting sales teams, and managing marketing activities. Candidates must have a degree in sciences or business, 10+ years in marketing, and strong skills in communication and strategic thinking. A focus on regulatory compliance and experience in medical devices is preferred. This position is based in Singapore and may require some travel.

Benefits

Diverse career opportunities

Equal opportunity employer

Qualifications

• Minimum 10 years’ experience in sales and marketing role with a multinational company.
• Demonstrated ability to motivate and influence high performing country marketing teams.
• Preference for experience in the Transcatheter / Cardiology field.

Responsibilities

• Provide leadership to all functions contributing to the portfolio.
• Drive cross-functional teams for new product launches.
• Develop and oversee the execution of the marketing plan.

Skills

Strategic thinking

Analytical skills

Problem solving

Excellent communication

Organizational capability

Education

Bachelor’s degree in sciences, business, or engineering

Master’s degree preferred

Tools

Microsoft Windows

Microsoft Office

Job description

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Structural Heart Business Mission: Why We Exist

Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease. We aim to lead the markets we serve by requiring the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that by definition, guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care.

• The Marketing Manager owns all the TMTI APAC initiatives related to positioning of technology, market development, planning and execution, and is a key contributor to achievement of business objectives for the TMTI franchise.
• The TMTI Marketing Manager is responsible for the APAC rollout of the TMTI franchise strategy and the professional in-depth application support for Sales & Clinical teams across APAC to achieve the franchise growth and development and revenue / gross margin target achievements.
• Identify relevant market trends and new business opportunities for future growth.
• The TMTI Marketing Manager must update and maintain the TMTI market model and market analysis, marketing plans and activities that optimize competitive differentiation, patient benefit and value proposition including long-term planning.
• He/she will work closely with counterparts in countries and globally to leverage best practices and ensure the organization’s alignment and achievement of the company’s objectives.

Key Responsibilities

• Champion opportunities and needs in Asia Pacific by providing regular, evidence-based input to Regional Management and Global Marketing, identifying and securing opportunities for expansion and greater success in Asia Pacific, for both existing and pipeline products.
• Provide leadership to all in-house functions contributing to the portfolio, including Public Affairs, MarCom, Finance, Clinical, Quality, and Regulatory, ensuring awareness and alignment for achievement of product-specific business objectives.
• Drive cross-functional teams to develop Asia Pacific-specific strategies and plans for new product launches including market analysis, clinical strategy, reimbursement strategy, education and training, product positioning and messaging.
• Develop and oversee execution of the marketing plan. This includes defining and segmenting markets; targeting and positioning; and all aspects of the marketing mix (product; supply chain/distribution; price; and integrated marketing/promotion).
• Set appropriate KPIs (leading KPIs, activity KPIs, clinical KPIs and performance KPIs), analyze data and track to take timely corrective actions as necessary.
• Leverage customer relationships, technical expertise, and product knowledge to plan and coordinate new launches, and provide the sales team with appropriate messaging, campaigns and tools highlighting objective, relevant differentiation.
• Develop promotional tools and optimize others provided by Global Marketing; launch with appropriate localization, training, and tracking.
• Create open, productive lines of communication between the sales and clinical team and all other areas that affect the product: Regional Management and Global Marketing; RA; QA; Supply Chain, etc.
• Provide clinical and sales staff with clinical knowledge and promotional guidance, ensuring products are targeted appropriately to satisfy customer needs and expectations.
• Stay up to date on key publications, trials, indications, society guidelines, and market dynamics and reflect to the communication / marketing strategy.
• Building relationship with KOLs across the region
• Manage the marketing activities within the assigned OPEX budget and collaborate with Finance for the franchise budget management.
• Strictly follow compliance guidelines and policies when conducting business

REQUIREMENTS

• Bachelor’s degree from a certified university in sciences, business, or engineering with Master’s degree preferred.
• Minimum 10 years’ experience in sales and marketing role with a multinational company with 2 or more years in regional roles; demonstrated ability to motivate and influence diverse, high performing country marketing teams
• Preference will be given to candidates with general medical and medical device knowledge, product specific medical and medical device knowledge with adequate work experience.
• Relevant industry experience: Transcatheter / Cardiology Product experience with an established, positive reputation in the market is a definite plus
• Experience working in a highly regulated and high-quality system environment. Compliance with governmental regulations is required.
• Excellent understanding of regulatory, QA and legal policies/environment that govern our processes
• Candidates with a consulting background is also a plus.
• Ability to grow, learn and develop positive, collaborative, and empowered culture
• Strategic thinking, analytical, process oriented and problem solving
• Critical thinking: remains agile in fast moving situations with the ability to rapidly gain insights and/ or assess data to synthesize conclusions and decide on actions that rapidly address needs or problems
• Problem solving with intense sense of ownership and ability to multi-task and delegate effectively
• Strong organizational and administrative capability
• Ability to work with large and detailed data and process
• Excellent communication skills, influencing, positive attitude and strong interpersonal skills as well as used to work in a multi-cultural environment
• Natural abilities (team player, stress resistant, discretion, open minded) to manage two big franchises that are major revenue contributors for the BU in the region.
• Experience in managing multiple projects at the same involving senior stakeholder management is a plus.
• English (and another language if possible from one of the Asian countries is a plus), Microsoft Windows and Office (WORD, PowerPoint, Excel, ThinkCell), etc.
• Ability and willingness to travel 20% of the time.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at a refined format; the original links have been removed for formatting purposes.