MARKETING MANAGER

MARTINO AGENCY; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A dynamic marketing agency in Singapore is seeking a versatile Marketing Manager to drive the growth of inbound sales channels. You will be responsible for developing marketing strategies, implementing campaigns, and analyzing performance metrics. The ideal candidate has demonstrable marketing experience, a knack for creative solutions, and a solid understanding of web analytics tools. The role offers opportunities for innovation and growth in a fast-paced environment.

Qualifications

• Demonstrable experience in marketing.
• Familiarity with identifying target audiences.
• Ability to process metrics and figures.

Responsibilities

• Develop strategies to drive qualified traffic.
• Implement successful marketing campaigns.
• Measure performance of marketing initiatives.

Skills

Web analytics tools

Creative advertising

Performance analysis

Content creation

Lead generation

Job description

Overview

We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Qualifications

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement