Marketing Executive

RED ALPHA CYBERSECURITY PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A talent development company is seeking a Marketing Executive in Singapore. The role involves managing brand messaging, executing content strategies, and driving social media campaigns. Candidates should have 2-3 years of marketing experience and possess strong communication and analytical skills. This position offers a dynamic environment where creativity meets data-driven marketing, perfect for those eager to make an impact in a tech-focused organization.

Qualifications

• 2–3 years of experience in marketing, social media, communications, PR, or a related role.
• Hands-on experience in social media management and content creation, including basic filming and video editing.
• Strong communications skills, with the ability to manage internal and external community communications.

Responsibilities

• Manage group-level brand and messaging across Red Alpha and its sister companies.
• Plan and execute content strategy, including content calendars and campaigns.
• Track, analyze, and report on marketing performance, turning data into actionable insights.

Skills

Marketing

Social media management

Communication

Content creation

Data analysis

Event coordination

Education

Degree in Marketing, Communications, Business or Relevant Field

Job description

Overview

Red Alpha is a talent development company focused on identifying individuals from diverse backgrounds and equipping them with the skills needed to succeed in technology-driven roles.

We believe potential matters more than pedigree. Through structured training, real-world exposure, and strong industry partnerships, we prepare and place our talents into meaningful tech careers.

We are looking for a Marketing Executive who is hands-on, analytical, and creative, someone who can manage social media at a group level while driving campaigns that deliver real business results.

Key Responsibilities

• Manage group-level brand and messaging across Red Alpha and its sister companies, including the US market
• Plan and execute content strategy, including content calendars, campaigns, and short-form video production
• Manage social media communities, inquiries, PR-related responses, and online reputation across platforms
• Plan and manage PR initiatives, including media outreach, press releases, brand mentions, and thought leadership opportunities
• Execute and optimize paid media and full-funnel marketing campaigns, including testing and retargeting
• Track, analyse, and report on marketing performance, turning data into actionable insights
• Plan, coordinate, and execute events, including pre-event promotion, on-site execution, and post-event amplification
• Lead internal communications for communities, including announcements, campaigns, and engagement initiatives
• Manage creation of marketing collaterals, swags, and promotional materials, including inventory tracking
• Coordinate with internal teams and international stakeholders to align marketing initiatives
• Build and improve marketing SOPs, workflows, and content libraries
• Stay on top of digital trends and platform updates, testing new ideas and tools
• Drive employer branding and internal communications, especially on LinkedIn

Requirements

• 2–3 years of experience in marketing, social media, communications, PR, or a related role
• Degree in Marketing, Communications, Business, or a relevant field
• Hands-on experience in social media management and content creation, including basic filming and video editing
• Exposure to paid media and performance marketing, with an understanding of full-funnel campaigns
• Comfortable with data tracking, reporting, and campaign optimization
• Experience supporting or executing events, including coordination, logistics, or on-site support
• Strong communications skills, with the ability to manage internal and external community communications
• Basic understanding of PR or media communications (press releases, brand mentions, reputation management)
• Organized and detail-oriented, with experience managing marketing materials, swags, or inventories
• Able to collaborate across teams and work with stakeholders in different time zones
• Proactive, adaptable, and comfortable working in a fast-paced, evolving environment