Marketing Executive

ONE WEDDING GROUP PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A wedding services company in Singapore is seeking a Marketing Executive to drive digital marketing efforts across multiple brands. The role involves creating and scheduling content for social media platforms, executing marketing campaigns, and managing influencer collaborations. Candidates should possess 2-4 years of relevant experience and a degree in Marketing or a related field. This position offers opportunities for creative ownership and skill growth in a collaborative culture.

Benefits

Creative Ownership

Global Exposure

Skill Growth

Collaborative Culture

Qualifications

• 2-4 years of marketing experience in lifestyle, beauty, fashion, or wedding industries.
• Strong understanding of digital marketing and influencer engagement.
• Excellent communication and team collaboration skills.

Responsibilities

• Plan and execute content for Instagram, TikTok, and Facebook.
• Manage community engagement and respond to followers.
• Track campaign results and propose improvements based on analytics.
• Coordinate logistical aspects of marketing events and bridal fairs.

Skills

Social media strategy

Content creation

Digital marketing

Influencer engagement

Education

Diploma/Degree in Marketing or related field

Tools

Canva

CapCut

Job description

At One Wedding Group, we celebrate love through a family of brands that bring every couple’s dream wedding to life — from the gown to the glam to the getaway.

Our brands include:

💍 Bridefully Yours – One of Singapore’s leading bridal studios, offering designer-inspired gowns in a stress‑free environment.

💄 Dear Muse – A top bridal beauty brand, enhancing natural elegance through professional hair and makeup artistry.

📸 OneThreeOneFour – A global destination wedding photography brand, creating unforgettable pre‑wedding experiences around the world.

🎥 Hey Stranger – A creative studio capturing cinematic wedding films and modern love stories.

Together, we help couples look, feel, and capture their best — every step of the way.

We’re looking for a Marketing Executive who’s creative, resourceful, and passionate about weddings, storytelling, and digital marketing. You’ll work primarily across Bridefully Yours, Dear Muse, and OneThreeOneFour, contributing to campaigns, content creation, and brand growth.

What You’ll Do

1. Content & Social Media Marketing

Plan, create, and schedule content for Instagram, TikTok, Facebook, and Pinterest.

Write engaging captions, blog posts, newsletters, and brand stories tailored to each brand’s personality.

Capture and curate behind‑the‑scenes content, styled shoots, and trending video content.

Manage community engagement — respond to followers, DMs, and build brand relationships.

2. Campaigns & Digital Growth

Plan and execute digital marketing campaigns to increase engagement, leads, and awareness.

Support product launches (e.g. new bridal collections, destination shoots, or beauty services).

Work with agencies or internal teams on SEO/SEM, paid ads, and performance optimization.

Track campaign results, monitor KPIs, and propose improvements based on analytics.

3. Influencer & Partnership Marketing

Identify and manage collaborations with influencers, creators, and wedding vendors.

Oversee influencer briefing, content timelines, and performance tracking.

Coordinate styled shoots and partnership activations to expand brand reach.

4. Events & Promotions

Support the planning and execution of bridal fairs, marketing events, and pop‑ups.

Coordinate logistics with vendors and partners to ensure smooth event delivery.

Brainstorm creative campaigns and promotions to boost bookings and engagement.

5. Customer Engagement & Marketing Support

Handle inquiries and maintain warm, professional communication across platforms.

Manage marketing administration tasks such as CRM updates, invoices, and campaign tracking.

Who You Are

Diploma/Degree in Marketing, Communications, or related field.

2–4 years of marketing experience, ideally in lifestyle, beauty, fashion, travel, or wedding industries.

Strong understanding of social media strategy, digital marketing, and influencer engagement.

Skilled in content creation (photo/video/copy) and familiar with tools like Canva, CapCut, or similar.

Creative with a good eye for aesthetics, but also analytical and results‑driven.

Excellent communicator and team player who can manage multiple projects.

Passionate about weddings, storytelling, and crafting meaningful brand experiences.

What You’ll Gain

✨ Creative Ownership – Bring your ideas to life across multiple brands.

🌍 Global Exposure – Work on campaigns spanning Asia, Australia, and the US.

💡 Skill Growth – Learn across social, digital, influencer, and event marketing.

🤝 Collaborative Culture – Join a supportive, passionate, and close‑knit team.