Channel Marketing Executive

E-RISEN DISTRIBUTION HUB PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A growing marketing firm in Singapore is seeking a Retail Marketing Specialist to enhance retail presence and drive sales through effective brand execution and marketing coordination. This role involves coordinating in-store promotions, digital campaign execution, and creating sales materials. Candidates should have 2-5 years of experience in trade or shopper marketing and strong coordination skills. The position demands comfort with retail operational realities and a data-driven approach to reporting and analysis.

Qualifications

• 2–5 years experience in trade marketing or retail activation.
• Strong coordination skills with various stakeholders.
• Ability to analyze data and produce clear updates.

Responsibilities

• Coordinate in-store execution and promotions.
• Support digital campaign execution across platforms.
• Create and update sales enablement materials.
• Conduct store audits and performance reporting.

Skills

Coordination skills

Data analysis (Excel/Sheets)

Retail marketing experience

Strong communication

Job description

About NNIO

NNIO is a Singapore-born home tech brand built for realhomes: small spaces, humid weather, pets, kids, and everyday mess. We make appliances that look good, work well, and don’t come with the luxury markup. We’re growing fast and retail is a huge part of how people first meet us.

The Role

You’ll sit inside the marketing team and make sure our retail presence is sharp, consistent, and built to drive sell-through. This means equipping our sales team with strong materials, translating campaigns into in-store execution, and coordinating with account managers and promoters so NNIO shows up properly on the ground.

This role is perfect if you like the intersection of brand + retail execution + sales enablement, and you’re the kind of person who follows through until it’s done.

What you’ll do

1. Retail activation & promoter enablement
   • Coordinate in-store execution: planograms, POSM, displays, demo readiness, campaign rollouts
   • Build promoter enablement kits: scripts, FAQs, key selling points, product training decks
   • Support retail product launches: sample distribution → listing → display → readiness
   • Conduct store visits/audits: compliance, competitor activity, promoter readiness (with account managers)
2. Digital campaign execution & optimisation
   • Support always-on and campaign pushes across Meta / TikTok / Google
   • Coordinate with the designer to brief and ship ad creatives + landing/PDP assets
   • Run basic optimisation: creative rotation, audience testing, budget pacing (within approved guardrails)
   • Coordinate creator/livestream support (if needed): briefing, content needs, reporting
3. Sales enablement & channel marketing (retail + partners)
   • Create/update sell sheets, decks, comparison charts, argumentation guides
   • Support co-marketing proposals and retailer promo mechanics
   • Track competitor pricing/promos and share actionable insights internally
4. Reporting & cross-team coordination
   • Monthly retail execution + digital performance report (what moved, what didn’t, next steps)
   • Ensure timelines are hit: assets, POSM delivery, store rollout, promo go-live
   • Maintain an action tracker so issues actually get closed

What success looks like

• Sales team has cleaner, sharper materials
• Retail campaigns land on time with the right POSM in the right stores
• Promoters are aligned on messaging and can sell confidently (even without hand-holding)
• You’ve built a repeatable retail execution rhythm: plan → produce → deploy → audit → improve

Requirements

• 2–5 years experience in trade marketing / channel marketing / shopper marketing / retail activation
• Strong coordination skills (vendors, timelines, stores, internal stakeholders)
• Comfortable with retail realities: POSM, planograms, store audits, campaign calendars
• Able to work with data (Excel/Sheets) and produce clear updates + recommendations

Nice-to-haves (not mandatory)

• Consumer electronics / appliances experience
• Familiarity with SG retail chains (Courts / Harvey Norman / Best Denki / Audiohouse etc.)
• Experience translating marketing campaigns into retail execution packs