Assistant Product Marketing Manager (Home Appliances MNC)

People Profilers Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing agency in Singapore is looking for a Marketing Executive to collaborate on tailored marketing initiatives and monitor campaign performance. The ideal candidate will have a diploma in Marketing and at least 2 years of experience in the consumer electronics or FMCG sectors. This role requires proficiency in Microsoft Office, strong project coordination skills, and the ability to engage with Mandarin-speaking stakeholders. A self-motivated team player is essential for this fast-paced environment.

Qualifications

• At least 2 years of marketing experience in consumer electronics or FMCG.
• Strong attention to detail and project coordination skills.
• Ability to engage with Mandarin-speaking stakeholders.

Responsibilities

• Collaborate with internal stakeholders on marketing initiatives.
• Monitor campaign performance and provide optimization recommendations.
• Liaise with digital agencies for content updates and promotions.

Skills

Project coordination

Marketing analysis

Communication skills

Microsoft Office

Education

Diploma or equivalent in Marketing or related field

Job description

Responsibilities

• Collaborate with internal stakeholders to roll out tailored marketing initiatives across various business units, ensuring alignment with overall brand and sales strategies.
• Monitor campaign performance and track trade promotion effectiveness through ROI analysis, offering recommendations for ongoing optimization.
• Liaise with digital and creative agencies to oversee timely content updates across web platforms, coordinate social media activities, and support visual merchandising enhancements at retail touchpoints.
• Perform periodic market analysis, gather insights on consumer behavior, and keep tabs on industry trends and competitor strategies.
• Visit retail outlets regularly to review campaign implementation, gather feedback from retail teams, and assess in-store promotional effectiveness.
• Support product launch efforts, manage promotional timelines, and coordinate production of marketing materials across both digital and physical channels.

Requirements

• Diploma or equivalent, preferably in Marketing or related field, with at least 2 years of marketing experience, ideally within culminant consumer electronics or FMCG industry.
• Proficiency in Microsoft Office and strong project coordination skills with a keen eye for detail.
• Comfortable engaging with Mandarin-speaking stakeholders and vendors.
• Self‑motivated team player with strong communication skills and a willingness to learn in a dynamic, fast‑paced environment.