Assistant Manager Marketing Communications

Fairmont Singapore & Swissôtel The Stamford; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A luxury hotel group in Singapore is looking for an Assistant Marketing Communications Manager to develop and execute communication strategies aimed at enhancing sales for various services including Rooms, Spa, and Events. Candidates should have 5-7 years of experience in the hospitality sector and excellent communication skills. This role is pivotal in enhancing the brand's image and driving positive media coverage.

Qualifications

• 5-7 years’ experience in marketing and public relations within travel or hospitality.
• Excellent English communication skills; a second language is a plus.
• Proven expertise in press releases and influencer engagement.

Responsibilities

• Develop communications strategies for promoting hotel services.
• Lead communications campaigns across digital and traditional media.
• Conduct market research to inform communications strategies.

Skills

Strong knowledge of hospitality marketing

Media relations

Analytical mindset

Team player

Education

Degree/Diploma in Hospitality, Tourism, or Marketing

Job description

Hotel Overview

Strategically located in the heart of Singapore’s shopping, dining and entertainment districts and with the City Hall and Esplanade Mass Rapid Transit (MRT) train stations and other major transportation nodes at its doorstep, Fairmont Singapore and Swissôtel The Stamford are the gateway to explore Singapore’s landscapes at your convenience. With a total of 2,030 well-appointed guestrooms, both hotels also offer a distinct collection of 12 lifestyle and dining choices including Michelin-starred fine dining restaurant JAAN by Kirk Westaway, cutting-edge meeting space at Raffles City Convention Centre with 34 meeting rooms and one of Asia’s largest spas, Willow Stream Spa.

About Our Company

At Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programs. We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us.

The Assistant Marketing Communications Manager will be responsible for developing and leading communications strategies to promote and drive sales of Fairmont Singapore and Swissôtel The Stamford hotels – Rooms, Spa, Weddings, MICE (Meetings, Incentives, Conventions & Exhibitions), F&B (Food & Beverage), including supporting internal communications and projects for internal stakeholders (engineering, HR, housekeeping, etc), while keeping in line with brand standards, guidelines and objectives.

This will involve proactively initiating communications campaigns, consistently evaluating and optimizing existing communications across all mediums to ensure the right tonality and messaging, making sure the relevant channels are used to target local and international target audience, analyzing market trends and collaborating with cross-functional teams to achieve communication objectives.

This role will support and report to the Director of Marketing Communications., including overseeing/mentoring the Coordinator of Marketing Communications.

Duties and Responsibilities

Communications & Media Plan

• Formulate communications and media calendar for assigned revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
• Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels
• Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets
• Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention centre, dining outlets, and spa, ensuring it resonates with our target audience.
• Lead submissions for targeted awards by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue
• Source and collaborate with relevant partners and suppliers to create unique guest experiences and events

Campaign & Event Management

• Conceptualise, plan and lead communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
• Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes
• Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
• Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies

Market Research & Analysis

• Conduct market research to identify consumer preferences, market trends, and competitive landscapes
• Analyse data from various platforms to provide informed proposal to meet commercial and business goals
• Review competitors to create in-depth communications strategies to promote all products and service

Partner & Industry Engagement

• Proactively initiate partnerships drive business synergy and reduce costs
• Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
• Seek relevant brands for co-branded guest experiences
• Manage agencies, vendors and partners

Budgeting

• Monitor and maintain budget for dedicated communications campaigns, ensuring forecast accuracy
• Responsible to gathering scope and costs for budgeted items related to marketing communications
• Manage and allocate the communications budget effectively to achieve desired results and a strong return on investment
• Plan and prepare for annual budget submission and presentation

Job Requirements

We’re seeking a dynamic marketing professional with 5–7 years’ experience in marketing and public relations within travel, hospitality, agency, or marketing roles. The ideal candidate holds a Degree/Diploma in Hospitality, Tourism, or Marketing, with excellent English communication skills (a second language is a plus).

• Strong knowledge of hospitality marketing and emerging trends
• Proven expertise in media relations, press releases, and influencer engagement
• Analytical, data-driven, and creative mindset
• Ability to build networks with top brands and publications (Forbes, Conde Nast, Michelin, etc.)
• Team player with leadership potential, adaptable in a fast-paced environment

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

If you feel you are ready for your next professional challenge, apply on: https://careers.accor.com/