Trade Marketing Manager

Converge; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A regional FMCG conglomerate is seeking a Trade Marketing Manager based in Saudi Arabia. This role involves developing trade marketing strategies to enhance brand visibility and support sales growth. The ideal candidate has 6–10 years of trade marketing experience in the FMCG sector, strong knowledge of both modern and traditional channels, and experience in the Saudi market. Responsibilities include planning promotions, managing trade spend, and collaborating with sales and marketing teams to ensure execution excellence.

Qualifications

• 6–10 years of experience in trade marketing within the FMCG industry.
• Strong experience across key FMCG channels, including modern trade and traditional trade.
• Proven ability to plan and execute promotions, launches, and in-store activation programs.
• Hands-on experience working closely with sales teams to drive execution excellence.

Responsibilities

• Develop and execute trade marketing strategies to enhance brand visibility.
• Plan promotions, manage trade spend, and track performance.
• Bridge the gap between marketing and sales for successful execution.

Skills

Trade marketing expertise

FMCG industry experience

Stakeholder management

Promotional planning

ROI tracking

Project management

Job description

Trade Marketing Manager | Jeddah, Saudi Arabia

What This Role Is About

Our client, a large regional conglomerate within the FMCG industry, is seeking a Trade Marketing Manager, based in Riyadh, to drive strong in‑market execution and bridge the gap between marketing and sales.

You will be responsible for developing and executing trade marketing strategies that enhance brand visibility, optimise promotional effectiveness, and support sales growth across key channels.

This role plays a critical part in translating brand strategy into impactful point‑of‑sale execution.

This position is ideal for a commercially minded trade marketing professional with solid FMCG experience, strong channel understanding, and hands‑on exposure to the Saudi market.

You will work closely with sales, marketing, and category teams to plan promotions, manage trade spend, execute go‑to‑market initiatives, and track performance to ensure maximum ROI.

Your ability to combine strategic thinking with on‑ground execution, while managing multiple stakeholders, will be central to success in this role.

The Client’s Definition of the Ideal Fit

• 6–10 years of experience in trade marketing within the FMCG industry.
• Strong experience across key FMCG channels, including modern trade and traditional trade.
• Proven ability to plan and execute promotions, launches, and in‑store activation programs.
• Strong understanding of trade spend management, ROI tracking, and performance analytics.
• Hands‑on experience working closely with sales teams to drive execution excellence.
• Strong communication, stakeholder management, and project management skills.
• Experience in the Saudi market is highly preferred.

This opportunity offers the chance to play a pivotal role within a leading regional FMCG conglomerate, driving market execution and contributing directly to brand growth and commercial success in Saudi Arabia.