Senior Manager - Marketing and Sales

Red Sea Global; Saudi Arabia; On-site; SAR 180,000 - 250,000; Full time

Job summary

A premier destination organization in Saudi Arabia seeks an experienced leader to develop and execute integrated marketing and sales strategies. The ideal candidate will drive brand visibility and partnership opportunities, ensuring alignment with strategic goals. Responsibilities include managing brand positioning, overseeing marketing campaigns, and developing sales initiatives. The role requires a Bachelor's degree and 10 years of experience, including 3+ in a managerial position within relevant sectors. Strong commercial acumen and familiarity with digital/traditional media are essential.

Qualifications

• 10 years of experience, with 3+ years in a managerial role in leisure, tourism, or entertainment.
• Expertise in integrated marketing strategy development.
• Advanced skills in guest engagement and sales strategy.

Responsibilities

• Develop and implement strategic marketing and sales plans.
• Manage brand positioning, tone, and visual identity.
• Oversee 360-degree marketing campaigns and business development.

Skills

Strong commercial acumen

Digital media familiarity

Traditional media familiarity

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Role: Lead the development and execution of integrated marketing and sales strategies to establish our asset as a premier destination. Drive revenue, footfall, brand visibility, and partnership opportunities in alignment with the destination's strategic goals.

Responsibilities

• Develop and implement strategic marketing and sales plans to support the destination's growth targets.
• Manage and evolve the destination's brand positioning, tone, and visual identity across all channels.
• Oversee the execution of 360‑degree marketing campaigns, including ATL, BTL, and digital.
• Lead business development initiatives to secure partnerships, sponsorships, and collaborations.
• Analyze customer segmentation, visitation trends, and sales data to guide targeted efforts.
• Supervise content production including photo, video, copywriting, and branded materials.
• Optimize the destination's digital ecosystem, including the website, booking engine, and social platforms.
• Coordinate seasonal campaigns, grand openings, and major events with other departments.
• Establish, monitor, and report on key performance indicators for marketing and sales.
• Build and manage relationships with agencies, PR firms, influencers, and digital partners.
• Oversee the CRM database and ensure personalized marketing and email campaigns.
• Manage group and corporate sales efforts, including proposals and presentations.
• Represent the destination's trade shows, exhibitions, and business meetings as required.
• Prepare and manage the marketing and sales budget, ensuring cost‑effective strategies.

Managerial Responsibilities

• Provide input to the Department’s strategy from the section’s perspective, in alignment with the destination's vision and mission.
• Develop the Department objectives, KPIs, and annual operational plans, ensuring implementation meets performance targets.
• Contribute to the section budget preparation and monitor financial performance.
• Implement and ensure adherence to Section or Unit policies and procedures; oversee performance and KPI communication.
• Ensure effective staffing, development, and deployment of section employees in coordination with higher management.

Job Requirements

Academic Qualifications: Bachelor’s degree in Marketing, Business Administration, or a related field.

Years of Experience: 10 years (with 3+ years in managerial role) preferably within leisure, tourism, or entertainment sectors.

Other Requirements

• Strong commercial acumen and familiarity with both digital and traditional media.

Technical Competencies

• Integrated Marketing Strategy Development – Expert
• Guest Engagement & Experience Design – Advanced
• Sales Strategy & Conversion Optimization – Advanced
• Retail & Rental Operations Management – Intermediate
• Commercial Partnership Development – Advanced
• Pricing & Package Development – Advanced
• Stakeholder Communication & Coordination – Advanced
• Cross‑Channel Messaging Consistency – Advanced