Performance Marketing Director

LAWAZEM; Riyad Al Khabra; On-site; SAR 200,000 - 300,000; Full time

Job summary

A marketing firm in Saudi Arabia is seeking a strategic Performance Marketing Director to lead performance initiatives. This role involves developing marketing strategies, overseeing campaigns, and leading a team to achieve targets. The ideal candidate will have over 6 years of experience in performance marketing with proven success. Strong analytical skills and a background in PPC and social media advertising are essential. Fluency in both Arabic and English is required.

Qualifications

• 6+ years of experience in performance marketing, with 3+ years in a leadership role.
• Proven track record of successful campaigns across digital channels.
• Strong analytical skills and proficiency in marketing and analytics tools.

Responsibilities

• Develop and implement strategies for customer acquisition and retention.
• Oversee planning and execution of performance marketing campaigns.
• Utilize analytics to track performance and provide actionable insights.
• Lead a marketing team and optimize budget for maximum ROI.
• Collaborate with cross-functional teams for cohesive marketing strategies.

Skills

Performance marketing strategies

Analytical mindset

Campaign management

PPC

Social media advertising

Email marketing

Leadership

Communication

Problem-solving

Fluency in Arabic

Fluency in English

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

Google Analytics

SEMrush

Job description

Job Overview

LAWAZEM is seeking a strategic and results-driven Performance Marketing Director to lead our performance marketing initiatives. This role is integral to driving growth through data-driven strategies and optimizing marketing performance across all digital platforms. The ideal candidate will have extensive experience in performance marketing, a strong analytical mindset, and evidence of successful campaign management.

Key Responsibilities

• Develop and implement performance marketing strategies to drive customer acquisition, engagement, and retention.
• Oversee the planning, execution, and optimization of all performance marketing campaigns, including PPC, social media advertising, and email marketing.
• Utilize advanced analytics and reporting tools to track campaign performance, analyze results, and derive actionable insights.
• Lead a team of marketing professionals to achieve performance targets and optimize marketing budget allocation for maximum ROI.
• Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive marketing strategies.
• Conduct market analysis to identify trends, customer behavior, and competitive landscape to refine marketing approaches.
• Experiment with new performance marketing channels and tactics while testing and optimizing results.
• Stay updated on industry trends and best practices to ensure LAWAZEM remains at the forefront of performance marketing.
• Manage relationships with external vendors, agencies, and partners to maximize marketing effectiveness.
• Present performance reports and strategic recommendations to senior management and stakeholders.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• A minimum of 6 years of experience in performance marketing, with at least 3 years in a leadership role.
• Proven track record of successful performance marketing campaigns across digital channels.
• Strong analytical skills with proficiency in performance marketing and analytics tools (e.g., Google Analytics, SEMrush, etc.).
• In-depth knowledge of PPC, SEO, social media advertising, and email marketing strategies.
• Excellent leadership and team management abilities to foster a high-performing marketing team.
• Exceptional communication and presentation skills for effective stakeholder engagement.
• Creative problem-solving skills and an innovative approach to marketing strategies.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Fluency in Arabic & English, both written and spoken.