NPD Manager – Asteri (Saudi Arabia)

Veblen International; Saudi Arabia; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading luxury makeup brand in Saudi Arabia is seeking an NPD Manager to drive category strategy and product innovation. You will lead the full lifecycle of product development, from ideation to in-market optimisation. The ideal candidate has extensive NPD experience, strong category management skills, and a solid understanding of consumer trends. This role offers competitive tax-free compensation and relocation support.

Benefits

Competitive tax-free salary

Relocation support

Qualifications

• Extensive experience in NPD with strong category management exposure.
• Track record of successful product launches.
• Deep understanding of formulation and the regulatory landscape.

Responsibilities

• Lead category strategy and innovation for your portfolio.
• Drive projects end-to-end including timelines and post-launch reviews.
• Collaborate with Marketing and Store teams for successful launches.

Skills

NPD experience

Category management

Strategic thinking

Cross-functional leadership

Fluent English

Understanding of consumer trends

Education

Bachelor’s or Master’s degree in Business or Science

Job description

Overview

Shape what’s next for Asteri.

We are exclusively partnering with Asteri, hiring an NPD Manager to lead category strategy and bring breakthrough products to life – end to end – from concept to post-launch performance.

Asteri Beauty is a leading luxury makeup brand developed in Saudi Arabia, widely regarded as one of the region’s fastest-growing.

Package: Competitive tax-free salary + relocation support

The opportunity

As part of Asteri’s NPD & Sustainability team, you’ll own the roadmap for specific categories, identify white-space opportunities, and steer the full lifecycle—ideation, development, testing, registration, launch, and in-market optimisation. You’ll work cross-functionally with Marketing, Retail, Supply Chain and Finance, partner closely with suppliers, and champion both sustainability and regulatory excellence.

What you’ll do

• Lead category strategy & innovation for your portfolio, translating consumer insights into commercially sound concepts.
• Drive projects end-to-end: briefs, formulation direction, testing/clinical, claims, timelines, and post-launch reviews.
• Partner with suppliers to ensure best-in-class quality and on-time, on-cost delivery.
• Collaborate with Marketing & Store teams to orchestrate standout launches and sustained category growth.
• Own regulatory & sustainability leadership across your categories, including EU/UK registrations and all product testing (in-house and with clinical labs).
• Represent NPD in leadership forums and guide junior team members when needed.

What you’ll bring

• Extensive experience in NPD with strong category management exposure.
• A track record of successful launches and deep understanding of consumer trends, formulation and the regulatory landscape.
• Strategic thinking, crisp communication, and cross-functional leadership skills.
• Bachelor’s or Master’s degree in Business, Science, or related field.
• Fluent English; Arabic is a plus.

Why Asteri

• A pivotal role with visible impact, reporting to the Head of NPD & Sustainability.
• The runway to build and scale categories at pace in a brand that prizes innovation and performance.
• Tax-free compensation in KSA plus relocation support.

How to apply

Ready to build category-defining products with Asteri? Apply with your CV and a brief note on your most impactful launch and your category strengths. (If you prefer, include a link to your portfolio or launch case studies.) [e-mail]

*All 3rd party applications will be forwarded to Veblen International.