Multichannel Lifecycle CRM Marketing Lead

Tabby; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading FinTech firm in Saudi Arabia seeks a talented CRM Marketing Specialist to design and execute multi-channel lifecycle marketing campaigns. Ideal candidates will have 1-2 years of experience in CRM and marketing automation with a strong analytical mindset. The role involves optimizing user engagement through data-driven strategies and A/B testing. This position offers flexibility, autonomy, and the chance to participate in employee stock options.

Benefits

Flexible working hours

Autonomy and responsibility

Employee stock options program

Health Insurance

Flexi Perks

Qualifications

• 1-2 years of proven experience in CRM, lifecycle marketing, or marketing automation.
• Hands-on experience with CRM tools and syntaxes like Liquid tags or AMPscript.
• Strong working knowledge of HTML/CSS and email development best practices.

Responsibilities

• Develop and execute multi-channel lifecycle campaigns that drive user engagement.
• Design and implement data-driven user journeys using behavioral triggers.
• Conduct A/B tests and implement improvements to optimize KPIs.

Skills

CRM

Lifecycle marketing

Marketing automation

Analytical skills

HTML/CSS

SQL

Python

Fluency in English

Arabic

Tools

Customer.io

Braze

MoEngage

Salesforce

Job description

A leading FinTech firm in Saudi Arabia seeks a talented CRM Marketing Specialist to design and execute multi-channel lifecycle marketing campaigns. Ideal candidates will have 1-2 years of experience in CRM and marketing automation with a strong analytical mindset. The role involves optimizing user engagement through data-driven strategies and A/B testing. This position offers flexibility, autonomy, and the chance to participate in employee stock options.