Marketing Specialist

Atlas Copco; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A global engineering company is seeking a Marketing Coordinator to join their team in Al Khobar, Saudi Arabia. This role involves planning and executing digital marketing campaigns, organizing internal events, and managing social media. Candidates should have a Bachelor's degree related to marketing, be fluent in both Arabic and English, and possess strong organizational and communication skills. Offering a culture of trust, growth, and comprehensive benefits, this position highlights the importance of collaboration within a dynamic team environment.

Benefits

Culture of trust and accountability

Lifelong learning and career growth

Comprehensive compensation and benefits

Health and well-being

Qualifications

• Bachelor's degree required in relevant fields.
• Fluency in Arabic and English (writing & speaking) is essential.
• 0-2 years of experience in digital marketing preferred.
• Experience in coordinating corporate events is advantageous.

Responsibilities

• Plan and execute digital marketing campaigns across platforms.
• Analyze and report on marketing performance using analytics tools.
• Manage employee events and coordinate logistics.
• Lead social media content strategy and scheduling.
• Maintain CRM system for customer data integrity.

Skills

Organizational skills

Communication skills

Digital marketing expertise

SEO and SEM knowledge

Fluent in Arabic and English

Education

Bachelor’s degree in marketing, Communications, Business Administration or a related field

Tools

Google Analytics

CRM systems

Job description

Your role

Key Responsibilities

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across various platforms, including social media, search engines, and email marketing.
• Develop SEO and SEM strategies to enhance online visibility and drive organic traffic.
• Manage and monitor paid advertising campaigns, including Google Ads, social media ads, and retargeting campaigns.
• Analyze and report on digital marketing performance using tools like Google Analytics to provide actionable insights.
• Collaborate with global and regional teams to align digital marketing strategies with Atlas Copco’s branding and messaging guidelines.
• Website management and content creation AEM.

Employee Event Coordination

• Plan and execute engaging internal employee events, such as team-building activities, recognition programs, and special celebrations.
• Collaborate with HR and management to align event themes with company values and culture.
• Develop communication materials, including invitations, announcements, and post-event highlights.
• Ensure seamless event logistics, including vendor coordination, budgets, and on‑site management.

Lead Management

• Manage and track leads generated through all channels, including WhatsApp, email campaigns, phone inquiries, and online form submissions.
• Coordinate with telemarketing and sales teams to ensure timely follow‑up and lead conversion.
• Optimize lead nurturing strategies to improve customer engagement and conversion rates.Regularly analyze and report lead performance metrics to refine strategies and improve results.

Telemarketing Campaigns

• Collaborate with telemarketing teams to create scripts and strategies for customer outreach.
• Support lead generation and event promotion through targeted telemarketing efforts.
• Analyze telemarketing performance and provide recommendations for improvement.

Content Creation

• Design and deliver engaging content for social media, email campaigns, brochures, and internal communication.
• Develop storytelling content to showcase Atlas Copco’s culture, achievements, and innovations.

Campaign Management

Plan, implement, and optimize digital and traditional marketing campaigns to enhance brand visibility.

Social Media Management

Lead the creation, scheduling, and analysis of social media content to drive engagement.

Collaboration

Work closely with sales, product, and HR teams to align marketing efforts with business and employee engagement goals.

Metrics And Reporting

Monitor the performance of marketing and employee engagement activities, providing actionable insights for improvement.

Event Support

Organize trade shows, customer seminars, and other promotional events to increase brand awareness.

CRM Management

Maintain and optimize the CRM system (including Falcon) to ensure accurate, reliable, and up‑to‑date customer data. Develop processes and guidelines for data entry and management, ensuring integrity across all systems. Align CRM configurations to support business objectives and improve overall user experience.

Requirements

• Bachelor’s degree in marketing, Communications, Business Administration or a related field.
• Fluent in Arabic and English (Writing & Speaking).
• 0-2 years of experience.
• Excellent organizational and communication abilities.
• Experience in supporting and coordinating corporate or employee events is a plus.

Personal Attributes

• Active growth mindset.
• A collaborative team player with the ability to work across functions.

In return, we offer

• Culture of trust and accountability.
• Lifelong learning and career growth.
• Innovation powered by people.
• Comprehensive compensation and benefits.
• Health and well‑being.

Job location

On‑Site – This role requires you to work on‑site at our office in Al Khobar, Saudi Arabia (SA). You will be part of a dynamic team and enjoy the benefits of face‑to‑face collaboration.

Uniting curious minds: Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we unite curious minds, and you could be one of them.