Marketing Specialist

MSC Mediterranean Shipping Company; Dammam; On-site; SAR 60,000 - 80,000; Full time

Job summary

A global shipping company in Dammam is seeking a Marketing Specialist to enhance brand awareness and drive sales through innovative marketing strategies. The ideal candidate will have a Bachelor's degree in Marketing, at least 2 years of marketing experience, and a strong digital background. Responsibilities include developing marketing plans, managing social media, and analyzing campaign performance. They offer equal employment opportunities and a collaborative work environment.

Qualifications

• Minimum 2 years of experience in marketing.
• Experience in events.
• Knowledge of customer segmentation and targeting.
• Creative and analytical thinking for problem-solving.

Responsibilities

• Develop and execute strategic marketing initiatives.
• Analyze and share performance reports of campaigns.
• Coordinate with regional marketing team.
• Support in organizing marketing activities or events.
• Manage social media accounts.
• Create content for marketing material.

Skills

Digital background including PPC

Strong communication skills

Organizational skills

Creative thinking

Experience in copywriting

Knowledge of analytics software

Good knowledge of digital marketing tools

Presentation skills

Education

Bachelor's degree in Marketing or related field

Job description

Marketing Specialist

We are searching for an experienced Marketing Specialist to be responsible for developing and executing strategic marketing initiatives that promote the company's products and services. This role focuses on increasing brand awareness, generating leads, and supporting sales growth through targeted campaigns, market research, digital engagement, and effective communication strategies.

Primary Duties and Responsibilities

• Contribute to the implementation of marketing plans and achieve the agency KPI target.
• Brainstorming and developing ideas for creative marketing campaigns
• Analyze and share reports on the performance and efficiency of campaigns
• Assist in execution of marketing plans to reach target audience through identified channels
• Coordinate with the regional marketing team in participation with regional projects / campaigns for MSC Saudi.
• Support in Organizing and attending marketing activities or events to raise brand awareness and boost sales.
• Create the campaigns’ emails for local events.
• Manage social media accounts of MSC Saudi in coordination with marketing global team and support other teams in community management and digital campaigns.
• Contribute to development of CRM project for the company.
• Liaise with stakeholders and vendors to make sure of the success of activities and enhance the company's presence.
• Create content for the publication of marketing material and oversee distribution.
• Support in market research to identify opportunities for promotion and growth.

Required Qualifications

Bachelor's degree in Marketing or a related field from a recognized university

2 years at least experience in marketing

Has digital background including PPC

Experienced in events

Good Knowledge of digital marketing tools.

Good knowledge of analytics software

Strong communication and writing skills.

Creative and analytical thinking for problem-solving

Organizational skills

Presentation & Interpersonal Skills

Experience in copywriting and graphic design

Knowledge of customer segmentation and targeting

Photography is a pulse

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

To discover more about MSC Group values click.