Marketing Manager

Informa PLC; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading events marketing company based in Riyadh is seeking an experienced Marketing Manager to oversee the marketing strategy to achieve commercial targets. You will be responsible for both inbound and outbound marketing, analyzing campaign performance, and optimizing strategies across multiple channels. The ideal candidate will have at least 5 years of experience in digital marketing, strong analytical skills, and a passion for driving results in a dynamic environment. Competitive benefits and relocation support provided.

Benefits

Medical Insurance for individual and family

Annual leave – 25 days

Remote working on Sundays

Wellbeing Benefits

Individual annual flight allowance for expats

Qualifications

• Minimum of 5 years’ experience as Marketing Manager.
• Proficiency in digital marketing strategies and execution.
• Experience in managing marketing campaigns and performance analysis.

Responsibilities

• Design and deliver the marketing strategy to achieve commercial objectives.
• Manage inbound and outbound marketing campaigns, ensuring KPI delivery.
• Collaborate with teams to create high-quality marketing content.

Skills

Digital marketing

Analytical skills

SEO experience

PPC management

Strong copywriting skills

Communication skills

Education

Bachelor's Degree or equivalent experience

Tools

Eloqua

Adobe Analytics

Google Analytics

Job description

Company Description

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape – the largest events in the world in their respective fields of tech and real estate; Black Hat MEA – a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East – the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact.

As our Marketing Manager you will design and deliver critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.

You’ll achieve this through exceptional delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.

What you will do:

• Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
• Delivers on strategic KPIs by driving online traffic, leads, and conversions with the ability to present these ongoing results in regular updates.
• Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.
• Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.
• Work with our supporting agencies to develop the strategy and setup of all paid campaigns.
• Measure and optimise our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
• Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance with the unique digital trends and platforms of various international markets.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
• Design and implementation of testing and optimisation strategies (including A/B testing, landing pages, and CTA’s).

Leadership

• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.
• Line manages digital marketer/s in order to successfully implement campaign strategies.
• Provide guidance, feedback and inspiration to line reports.

Analysis & Insight

• Monitor campaign performances by producing relevant and timely reports.
• Recommend changes to campaign execution based on data insights.
• Identify trends and insights, and optimise spend and performance based on the insights.
• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.

Planning & Campaign Management

• Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition.
• Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.

Marketing Execution

• Work with marketers to identify the target universe and key segments within the target universe
• Assist with the development of personas, value propositions and messaging for each of the key segments for each product
• Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel
• Significant experience in a digital marketing role to manager level
• Experience in using Eloqua, Adobe Analytics and Adobe Target
• Analytical and questioning mindset
• Solid experience of A/B web and email testing
• PPC and SEO experience
• Excellent time keeper, with ability to juggle multiple projects
• Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders
• Proven experience of hitting digital channel KPIs
• Passion for digital marketing
• Ability to communicate ideas clearly, effectively and persuasively
• Database development and growth including segmentation and personalisation
• Deadline and target driven
• Excellent verbal and written communication skills

Qualifications

• Minimum of 5 years’ experience as Marketing Manager
• Bachelor’s Degree or equivalent experience

Background Knowledge, Skills & Experience we need:

• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
• Database development and growth including segmentation / advanced targeting.
• Building relationships with partners and stakeholders.
• Analytical and questioning mindset.
• Significant exposure to design and print suppliers / agencies.
• Strong copywriting skills.
• Deadline and target driven.
• Experience of working in a pressurised environment.
• Excellent verbal and written communication skills. In Both English & Arabic
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.
• Technology savvy. Able to quickly adopt and work with new technology solutions.

It would be helpful to have:

• Experience of using marketing automation technology (preferably Eloqua).
• Experience of working with CMS platforms (but coding knowledge not required).
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Formal business/marketing higher education qualification.
• Experience using Eloqua and/or Adobe Experience Manager.
• Events marketing experience.

Additional Information

What you will get:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Remote working on Sundays
• Working anywhere – 4 weeks every year
• Wellbeing Benefits
• Family visa costs (up to a max of three children)
• Individual annual flight allowance for expats

International Relocation Package

• Paid flight to Riyadh – individual and family (up to a max of three children)
• 60 days accommodation or suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
• Individual annual flight allowance
• Paid flight home for individual and end of service gratuity payment when leaving the company (if applicable)

Local Relocation Package

• Paid flight to Riyadh – individual and family (up to a max of three children)
• 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

*If eligible*

We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.