Marketing Manager

PetroApp; Riyad Al Khabra; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading digital marketing company in Saudi Arabia seeks a Marketing Manager to develop and implement performance marketing strategies. You will oversee digital marketing campaigns, analyze metrics to drive decision-making, and lead a team to achieve performance goals. The ideal candidate will have strong proficiency in performance marketing, SEO, and digital content creation. A competitive compensation package is offered, fostering innovation and growth within a collaborative environment.

Qualifications

• Strong knowledge in performance marketing, SEO, and digital channels.
• Excellent communication skills essential for collaboration.
• High adaptability to innovate in a dynamic environment.

Responsibilities

• Create and execute comprehensive marketing strategies.
• Oversee planning and optimization of marketing campaigns.
• Analyze performance metrics for data-driven decisions.
• Lead and mentor the marketing team.
• Manage public relations and offline marketing activities.

Skills

Performance marketing

SEO

Digital channels

Communication skills

Analytical ability

Leadership

Graphic design

ERP systems

Content creation

Tools

Microsoft Office

Slack

Job description

Responsible for developing and implementing performance marketing strategies that increase the in online and offline traffic, improving conversion rates, conducting in-depth keyword research and competitive analysis, optimizing search engine marketing campaigns by leveraging SEO tools.

Duties & Responsibilities

• Create, update, and execute comprehensive marketing strategies aimed at driving user acquisition and retention.
• Oversee planning, execution, and optimization of marketing campaigns across digital channels (social media, SEO, email, etc.).
• Analyze campaign performance metrics to identify trends and support data-driven decision-making.
• Conduct experiments to test different tactics, messages, and designs for improved conversion rates.
• Collaborate closely with sales, product development, and internal teams to align on growth initiatives.
• Lead and mentor the marketing team to achieve performance goals.
• Manage the marketing budget to ensure efficient resource allocation and maximum ROI.
• Manage public relations and offline marketing activities, including exhibitions and events.
• Ensure compliance with HSE procedures and internal regulations.

Requirements

Skills & Competencies

• Strong knowledge in performance marketing, SEO, and digital channels.
• Proficient in photography & montage, editorial writing, graphic design, media content creation, and content documentation / archiving.
• Excellent communication skills.
• Strong analytical and numerical ability.
• High adaptability and ability to innovate.
• Leadership, strategic thinking, business acumen, and customer focus.
• Proficient in Microsoft Office, Slack, and ERP systems.
• Proficient in English.