Marketing Head - F&B

CATS Applicant Tracking System; Riyadh; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading company in Food and Beverage is seeking a Marketing Head to develop and execute marketing strategies aimed at increasing revenue and brand presence. The role involves creating promotional campaigns and overseeing brand consistency. Ideal candidates should have a bachelor's or master's degree in Marketing or related field, with 6 to 10+ years of marketing experience, including at least 5 years in leadership roles. Bilingual proficiency in English and Arabic is crucial.

Qualifications

• 6 to 10+ years of experience in marketing with at least 5 years in a leadership role.
• Deep understanding of F&B marketing principles and digital marketing tools.
• Experience in managing teams and projects in competitive environments.

Responsibilities

• Develop and implement marketing and PR plans to increase revenue.
• Launch promotional campaigns to attract customers and drive sales.
• Manage marketing budgets and achieve financial targets.

Skills

Strategic thinking

Bilingual - English & Arabic

Education

Bachelor's or master's degree in Marketing, Business Administration, or related field

Job description

"Marketing Head - F&B" (Food and Beverage) is a senior executive responsible for developing and executing the marketing strategy for a food and beverage business, including creating promotional campaigns, managing brand presence, and increasing revenue through various marketing channels.

Key responsibilities:

• Develop and implement comprehensive, short-term, and long-term marketing and PR plans to increase revenue, awareness, and customer visits.
• Plan and launch promotional campaigns to attract customers and drive sales.
• Oversee the development of a brand's presence and maintain brand consistency across all marketing materials and channels.
• Manage marketing budgets and contribute to achieving financial targets for F&B operations.
• Deep understanding of F&B marketing principles and digital marketing tools.
• Experience in managing teams and projects within a competitive industry.
• Strong communication skills to coordinate with various internal and external stakeholders.
• Extensive knowledge of the food and beverage industry and relevant laws and regulations.

Required skills and qualifications:

• Education: A bachelor's or master's degree in Marketing, Business Administration, or a related field is often required.
• Experience: Typically requires 6 to 10+ years of experience in marketing, with at least 5 years in a leadership role, preferably within the F&B, hospitality, or fast-moving consumer goods (FMCG) industries.
• Strategic thinking: The ability to translate market insights into actionable strategic plans that drive business growth.
• Bilingual - English & Arabic