Marketing Field Specialist

Trend Micro; Riyadh; On-site; SAR 120,000 - 150,000; Full time

Job summary

A global cybersecurity leader in Riyadh seeks a Marketing Field Specialist to execute localized marketing strategies supporting business growth. The role includes planning marketing campaigns, driving lead generation, and supporting Arabic communications. Ideal candidates have over 5 years of B2B marketing experience and a strong knowledge of the Saudi market. Join a diverse environment that values inclusion and innovation.

Qualifications

• 5+ years of B2B marketing experience, preferably in cybersecurity or technology sectors.
• Strong knowledge of the Saudi market and business culture.
• Experience with integrated campaign management and event execution.

Responsibilities

• Plan, execute, and localize integrated marketing campaigns for Saudi Arabia.
• Drive lead generation through field events, webinars, and digital programs.
• Support ABM efforts for strategic accounts.

Skills

B2B marketing experience

Knowledge of Saudi market

Communication skills

Organizational skills

Stakeholder management

Fluent in Arabic and English

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.

ABOUT TREND MICRO

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. For additional information, visit

POSITION OVERVIEW

The Marketing Field Specialist for Saudi Arabia is responsible for executing localized marketing strategies that support Trend Micro’s business growth in the region. This role collaborates closely with the Saudi Country Director and regional marketing teams to drive pipeline, brand awareness, and customer engagement through integrated campaigns, strategic events, and tailored marketing programs. A key element of the role involves supporting Arabic communications and strategic account initiatives.

PRIMARY RESPONSIBILITIES

• Plan, execute, and localize integrated marketing campaigns that support key business priorities in Saudi Arabia.
• Drive lead generation and pipeline growth through a mix of field events, webinars, digital programs, and targeted ABM activities.
• Work closely with the Saudi Country Director, sales teams, and global / regional marketing teams to ensure alignment between marketing and business goals.
• Support ABM efforts for strategic accounts in the region, including co-branded activities, executive engagement, and tailored content development.
• Deliver impactful events that resonate with local market dynamics, including industry exhibitions, C-level briefings, and workshops.
• Support the development and review of Arabic-language marketing materials and press releases to ensure cultural and linguistic accuracy.
• Liaise with local PR agencies to coordinate press coverage, thought leadership placements, and brand positioning activities in Arabic and English.
• Track and report on campaign and event ROI, pipeline impact, and brand metrics for continuous

EXPERIENCE

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of B2B marketing experience, preferably in cybersecurity or technology sectors
• Strong knowledge of the Saudi market and business culture
• Fluent in Arabic and English (written and spoken)
• Experience with integrated campaign management and event execution
• Strong communication, organizational, and stakeholder management skills
• Ability to work independently and cross-functionally

Trend Micro strive to build an environment of equity and inclusion, which reflects diverse points of view. We welcome, value, promote, and celebrate diversity - the very experiences and attributes that make us who we are, including but not limited to race, ethnicity, nationality, gender, gender identification, sexual orientation, level of ability, age, religion, veteran status, socio-economic status, and political philosophy.

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