Marketing & Branding Director

KUN Sports; Jeddah; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading sports management company in Saudi Arabia is looking for a Head of Marketing to shape and protect the brand across all markets. This role requires at least 15 years of marketing experience, with a strong emphasis on leadership in branding and strategic marketing initiatives. The ideal candidate will drive comprehensive marketing strategies, oversee creative direction, and mentor a team of professionals. This is a unique opportunity to elevate a prestigious brand in the Kingdom and beyond.

Qualifications

• Minimum 15 years of marketing and branding experience.
• At least 5 years in a leadership position.
• Experience in creative direction and multi-channel campaign management.

Responsibilities

• Lead the development of the overall marketing strategy.
• Conduct brand health analysis and consumer insights studies.
• Oversee digital marketing, SEO/SEM, and performance marketing.
• Shape external and internal communication strategies.
• Mentor a high-performing team of marketing professionals.

Skills

Brand management

Digital marketing

Social media strategy

Creative leadership

Project management

Education

Master's Degree in Marketing or related field

Bachelor's Degree in Marketing or related field

Job description

Role purpose

Responsible for shaping, elevating, and protecting Kun Sports’ brand across all markets. Develop and execute a comprehensive marketing and branding strategy aligned with the company’s identity, growth ambitions, and long-term business objectives. Lead all brand, creative, and communication functions to ensure a unified, impactful presence for Kun Sports in the Kingdom of Saudi Arabia and beyond.

KEY ACCOUNTABILITIES & ACTIVITIES

• Strategic Leadership
• Lead the development of the overall marketing and branding strategy, ensuring alignment with Kun Sports’ vision, identity, and business goals.
• Conduct brand health analysis, consumer insights studies, and competitor benchmarking to guide strategic decision-making.
• Develop and manage the marketing & branding budget, optimizing spending for maximum ROI.
• Establish and drive high-impact brand partnerships, sponsorships, and collaborations that enhance visibility and market relevance.
• Translate market data into actionable brand strategies, ensuring consistent and differentiated positioning across all customer segments.
• Brand & Creative Management
• Oversee the full brand ecosystem, including brand identity, guidelines, tone of voice, visual assets, and creative direction.
• Ensure all communication touchpoints — design, content, digital, social media, campaigns, product branding, and retail branding — reflect a consistent and premium brand image.
• Lead the creation of integrated creative campaigns that drive brand awareness, engagement, and customer loyalty.
• Manage production of marketing materials (digital & print), ensuring quality, coherence, and adherence to brand standards.
• Safeguard the brand through ongoing audits, quality checks, and implementation of best-practice brand governance processes.
• Marketing Strategy & Execution
• Oversee all marketing activities including digital marketing, SEO/SEM, performance marketing, social media strategy, content production, CRM, and community engagement.
• Develop data-driven campaign strategies targeting customer acquisition and retention.
• Monitor all marketing KPIs, performance analytics, and reporting dashboards, identifying opportunities for optimization.
• Introduce innovative marketing tools, trends, and technologies to strengthen customer engagement and market presence.
• Lead event marketing, activations, sponsorship planning, and major corporate communications initiatives.
• Communication & Public Relations
• Shape Kun Sports’ external and internal communication strategy.
• Oversee PR campaigns, media relations, press releases, and crisis communication where required.
• Strengthen brand reputation through storytelling, thought leadership, and consistent public messaging.
• Build relationships with influencers, media partners, and key community stakeholders.
• People Management
• Lead, inspire, and mentor a high-performing team of marketing, creative, and branding professionals.
• Recruit and develop top talent in brand management, design, communications, and digital marketing.
• Drive a culture of creativity, collaboration, innovation, and accountability.
• Manage performance cycles, goal-setting, and professional development for all team members.

REQUIREMENTS FOR ROLE

Experience & qualifications

• Master’s Degree in Marketing, Branding, Communications, Digital Strategy, or relevant specialization from a recognized academic institution.
• Bachelor’s Degree in Marketing, Branding, Media, or a related field.
• Minimum 15 years of marketing and branding experience, with at least 5 years in a leadership position.
• Experience in creative direction, brand strategy, and multi-channel campaign management.

Knowledge & skills

• Proven track record in brand management, marketing strategy, creative leadership, and project management.
• Strong expertise in digital marketing, social media strategy, and customer engagement.
• Ability to extract insights from data and translate them into creative, high-impact brand initiatives.
• Exceptional storytelling, communication, and presentation skills.
• Strong knowledge of market trends, customer behavior, and competitive landscapes.