Manager Strategic Analytics & Insights

Nielsen Consumer LLC; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading consumer intelligence firm is seeking a Manager for its Marketing and Consumer Intelligence team based in Riyadh, Saudi Arabia. This role demands a driven professional with over 8 years of experience in research and a strong background in survey-based consumer insights. Responsibilities include managing client projects, analyzing data, and presenting insights to enhance client strategies. The firm promotes a flexible working environment and values diversity and inclusivity.

Benefits

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Qualifications

• At least 8 years of experience in research-related fields, preferably retail or marketing.
• Experience in custom survey-based research and knowledge of digital analytics is preferred.
• Excellent English writing, presentation, and communication skills.

Responsibilities

• Develop and manage ad-hoc research projects.
• Analyze data and provide actionable insights.
• Maintain communication with client decision makers.
• Control costs and manage project budgets.

Skills

Survey-based research

Analytical skills

Project management

Client relationship management

Job description

Company Description

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™.

Job Description

Due to the company's new strategy, an exciting opportunity has been created whereby we are looking to add a Manager for our Marketing and Consumer Intelligence team based in Riyadh.

The senior manager will help with the delivery of client‑centric solutions in the area of consumer insight and marketing effectiveness solutions. The purpose of this role is to accelerate top line and deliver profitable growth by delivering against opportunities in client‑facing work and helping our clients achieve higher ROI with key business questions expertise.

Responsibilities

• Develop, implement, coordinate, and manage ad‑hoc, usually survey‑based research services projects through
• Receiving and understanding client brief
• Developing research design, proposal and preparing budget/cost
• Contributing to contract negotiation
• Briefing and training field staff
• Designing questionnaire, interview / discussion guide
• Analyzing data and information
• Developing conclusion and solid recommendation
• Presenting and reporting on work from proposal to analysis stage
• Analyzing and evaluating results
• Controlling costs / budgeting
• Act as main link resource to client; develop and maintain a close relationship and communication with client decision makers.
• Gather and accumulate useful field data, summarize and analyze secondary data.
• Responsible for project management and close working relationship between key members (i.e. Analysts, Field Staff, Administration, etc.).
• At least 8 years of experience in research‑related field, preferably with retail, marketing sciences or CRM emphasis.

Qualifications

• Experience in custom / adhoc survey‑based research especially in the area of consumer insight or brand‑tracking solutions preferred. Experience in digital analytics a further plus.
• Analytical with excellent writing, presentation and communication skills in English.
• Strong organizational and project, and excellent attention to detail, with an ability to deliver results accurately and on time.
• Strong client‑handling skills, an ability to connect with clients and build relationship, and adding value and insight to our projects.
• Strong initiative, creative thinking, leadership, management and interpersonal skills, self‑motivated and enthusiastic.

Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee‑Assistance‑Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

Our Commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit https://nielseniq.com/global/en/news-center/diversity-inclusion.