Head Marketing & Admissions

CHK EDUCATION; Saudi Arabia; On-site; SAR 374,000 - 488,000; Full time

Job summary

A leading international education group in Riyadh is seeking a Head of Marketing & Admissions to drive brand presence and student enrollment. This role involves strategic leadership, digital marketing, and stakeholder communication, offering a competitive salary and comprehensive benefits. The ideal candidate has extensive marketing experience, preferably in education, and strong leadership skills. Join us to make a lasting impact on the future of education in Saudi Arabia.

Benefits

Competitive salary

Generous benefits package

Tax-free income

Qualifications

• Minimum of 7 years in marketing with at least 3 in a leadership role.
• Experience in the education sector is a strong advantage.
• Experience working in multicultural environments.

Responsibilities

• Develop and implement marketing & admissions strategy.
• Lead admissions teams for student enrollment.
• Manage the marketing & admissions budget effectively.

Skills

Strategic thinking

Leadership abilities

Excellent communication skills

Digital marketing proficiency

Collaboration across functions

Education

Bachelor's degree in Marketing or Communications

Master's degree preferred

Tools

CRM systems

Digital marketing tools

Design software

Job description

Head of Marketing & Admission
Social Impact Capital- Riyadh In partnership with chk Education
Position Overview
Location: Riyadh, Saudi Arabia
Package: Competitive salary + generous benefits package
Start Date: August/September 2025
Type: Full-time leadership role
Supporting Saudi Vision 2030
SICE Riyadh represents an exciting new chapter in premium international education in the Kingdom of Saudi Arabia. As the founding school of an ambitious educational group, we are establishing world-class British and International Baccalaureate programmes that blend academic excellence with cultural sensitivity.

Educational Excellence:

• British Curriculum - Following UK national standards with international perspective
• International Baccalaureate - Globally recognised programme for university preparation
• Cultural Integration - Respecting Saudi values whilst fostering global citizenship
• Innovation Focus - Cutting-edge facilities and teaching methodologies

Discover Riyadh
Riyadh, the dynamic capital of Saudi Arabia, is a thriving metropolis at the heart of the Kingdom's Vision 2030 transformation. Home to over 7 million residents, this modern city offers an exceptional quality of life for international professionals and families.
Modern Infrastructure: State-of-the-art facilities, world-class healthcare, and excellent transport networks
Cultural Renaissance: Thriving arts scene, entertainment venues, and cultural festivals as part of Vision 2030
Career Opportunities: Tax-free income, generous packages, and professional development in a growing market
Lifestyle Benefits: Year-round sunshine, desert adventures, and proximity to historical and natural wonders
The Role
As Head of Marketing & Admissions, you will be the architect of our brand presence and the driving force behind student enrolment growth. This strategic leadership position offers the unique opportunity to build and position a compelling educational brand from the ground up, whilst supporting the ambitious expansion of a premium school group in Saudi Arabia.
Key Impact Areas:

• Develop and implement group-wide marketing & admissions strategy aligned with organisational goals
• Build a unified, compelling brand whilst respecting individual school contexts
• Lead Admissions teams to drive student enrolment through integrated campaigns
• Lead digital presence across all platforms with engaging, brand-aligned content
• Manage stakeholder communications and event marketing & admissions initiatives
• Lead and develop high-performing marketing & admissions teams

Key Responsibilities:
Strategic Marketing & Branding

• Develop and implement consistently a group-wide approved marketing & admissions strategy aligned with organisation goals and school-specific needs
• Build and position a compelling, unified brand for the school group, whilst respecting the individuality and context of each school
• Lead market research initiatives to inform strategy and support data-driven decisions regarding enrolment, parent engagement, and competitor benchmarking
• Understand Best Value and ROI to set well-positioned goals and actions

Enrolment Marketing

• Lead Admissions and School Heads to drive student enrolment campaigns using digital and traditional channels, selecting what works best in each context
• Optimise the customer journey for prospective parents through effective lead generation, nurturing, and conversion, proactively seeking feedback and adapting tactics if deemed necessary
• Monitor and report on enrolment marketing & admissions KPIs, return on investment (ROI), and lead source performance

Digital & Content Marketing

• Oversee digital presence across websites, social media, and email marketing; ensure content is up-to-date, engaging, and aligned with brand values
• Lead the creation of compelling content including videos, parent testimonials, blogs, newsletters, and press releases
• Implement SEO/SEM best practices to maximise online visibility and reach
• Act swiftly to mitigate any potentially damaging digital information

Stakeholder Communication

• Develop internal and external communication plans to support staff, students, and parent engagement
• Support school principals and leadership teams with communication tools and campaigns for parent engagement, school events, and community outreach

Event Marketing & Public Relations

• Plan and execute marketing support for events including open days, orientation sessions, conferences, and celebrations
• Manage media relations, sponsorships, and community partnerships to increase visibility and reputation
• Represent the group at relevant external events, exhibitions, and education fairs

Team Leadership & Budget Management

• Lead, develop and retain a high-performing marketing & admissions teams, including school-level marketing & admissions coordinators
• Manage the marketing & admissions budget, ensuring cost-effective use of resources with maximum impact

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred)
• Minimum of 7 years of experience in marketing, with at least 3 in a leadership role
• Experience in the education sector is a strong advantage
• Proven track record in developing and executing marketing & admissions strategies that drive measurable results
• Experience working in multicultural environments and understanding of local Saudi and international parent expectations

Essential Skills

• Strategic thinker with strong leadership and project management abilities
• Excellent written and verbal communication skills in English; Arabic proficiency is a plus
• Proficient in digital marketing tools, CRM systems, analytics, and design software
• Strong interpersonal skills with the ability to collaborate across functions and schools
• Experience & understanding of Admissions processes
• Leadership of Admissions strategy and teams is desirable
• Collaborative, creative, proactive, versatile and vigilant

Ready to Shape the Future of Education?
Join us in this extraordinary opportunity to build something exceptional from the ground up. Be part of Saudi Arabia's educational transformation and make a lasting impact on the next generation.

Interested candidates should email: [e-mail]
Due to the number of applications we receive, only shortlisted candidates will be contacted.

Safeguarding & Child Protection
chk Education utilises safer recruitment procedures to ensure compliance with child protection requirements in all employment processes. The policies for safer recruitment are aligned with best practice and the International Taskforce for Child Protection. We hold ourselves to a high standard of effective practices in relation to child protection and we are committed to safeguarding and promoting the welfare of children. We expect all staff and volunteers to share in this commitment.
Successful applicants will be subject, but not limited to, various background and security checks including receipt of satisfactory references, proof of qualifications, identification and police checks, including overseas checks.
chk Education is a leading boutique search firm partnering with Brooke House College Riyadh and their founding school in KSA.