Field Marketing Specialist

koinz; Dammam; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading tech startup in Saudi Arabia is seeking a proactive Field Marketing Specialist to enhance its market presence. The role involves executing offline marketing initiatives, managing partnerships, and gathering market insights. Ideal candidates should be fluent in Arabic and English, possess field marketing experience, and be deeply familiar with Saudi culture. Competitive salary and benefits are offered in a collaborative and energetic environment.

Benefits

Competitive salary and benefits

Career development opportunities

Collaborative and energetic culture

Qualifications

• Experience in field marketing or similar roles.
• Energetic and comfortable with daily field work.
• Deep familiarity with Saudi culture and consumer behavior.

Responsibilities

• Plan and execute offline marketing initiatives.
• Build trusted relationships with partners and vendors.
• Track performance of campaigns and prepare reports.

Skills

Field marketing experience

Strong communication skills

Fluency in Arabic and English

Project management

F&B industry knowledge

Creative thinking

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

Koinz is looking for a highly energetic, proactive, and execution-focused Field Marketing Specialist to expand our on-ground presence across the Saudi market.

This role is ideal for someone who thrives outside the office, understands Saudi culture and customer behavior deeply, and enjoys bringing a brand to life in the real world.

You will lead offline marketing initiatives, manage physical marketing materials, execute creative activations, support partner onboarding, and build strong relationships with on-ground partners.

This role demands strong communication skills, cultural fluency, and a hands-on, “let’s get it done” mindset.

Key Responsibilities

• Plan, coordinate, and execute offline marketing initiatives across Riyadh and Khobar.
• Distribute, install, and maintain in-store marketing materials across partner locations.
• Ensure all offline touchpoints are consistently aligned with Koinz brand standards.

Activations & Events

• Develop creative activation concepts tailored to Saudi audiences.
• Lead full‑cycle execution of events: planning, logistics, vendor coordination, setup, and on‑site operations.
• Plan and execute, high‑impact activations that strengthen Koinz’s presence and customer connection.

Partner Onboarding & Training

• Onboard new partner brands to the Koinz platform.
• Train store staff on how to use Koinz tools, engage customers, and activate promotions.
• Conduct regular store visits to support partners and maintain strong relationships.

Community & Relationship Building

• Build trusted relationships with partners, vendors, mall management, event organizers, and community groups.
• Identify collaboration opportunities that can drive brand visibility and adoption.

Market Insights & Cultural Understanding

• Stay plugged into Saudi consumer habits, cultural nuances, regional differences, and emerging offline trends.
• Gather on‑ground insights and feedback directly from customers and stores.
• Monitor competitive offline activity and share recommendations to stay ahead.

Reporting & Performance Tracking

• Track the performance of campaigns, activations, and distribution efforts.
• Prepare weekly field reports with insights, challenges, and recommendations.
• Monitor KPIs such as reach, engagement, store compliance, partner satisfaction, and ROI.

Cross‑Functional Alignment

• Work closely with Marketing, Partnerships, and Operations teams to ensure offline and online efforts move in sync.
• Collaborate with designers, content teams, and agencies to localize marketing materials when needed.

Qualifications & Skills

• Experience in field marketing, offline activations, events, or similar roles.
• F&B or consumer‑facing industry experience is a plus.
• Strong communication and interpersonal skills, with full fluency in Arabic and English.
• Energetic, active, and comfortable with daily field work and in‑person interactions.
• Highly organized with strong project management skills.
• Creative thinker with the ability to develop engaging on‑ground ideas.
• Deep familiarity with Saudi culture, traditions, and consumer behavior.
• Bachelor’s degree in Marketing, Business, Communications, or related fields is a plus.
• Willingness to travel across the Kingdom when required.
• Self‑motivated, resourceful, and passionate about building a brand from the ground up.

What We Offer

Competitive salary and benefits.

• The opportunity to work in a high‑growth, fast‑paced tech startup.
• Career development and progression opportunities.
• A collaborative, energetic, and impact‑driven culture.