Digital Marketing Specialist

Alkaffary Group; Saudi Arabia; On-site; SAR 149,000 - 225,000; Full time

Job summary

A leading retail and e-commerce firm in Saudi Arabia is seeking a Digital Marketing Specialist to manage and optimize online marketing efforts. The role focuses on enhancing campaign performance and reducing costs while collaborating with the content team. Ideal candidates will have a strong background in web analytics and e-commerce. This is a full-time, on-site position offering a dynamic opportunity to be part of a rapidly growing company.

Qualifications

• Proven expertise in web analytics and online marketing.
• Hands-on experience with e-commerce platforms.
• Demonstrated ability to manage funded campaigns.

Responsibilities

• Develop and manage digital marketing campaigns to increase ROI.
• Optimize campaign performance to reduce CPA.
• Collaborate with the content team for cohesive marketing.

Skills

Web analytics expertise

Digital marketing experience

E-commerce platform familiarity

Campaign management

Performance tracking knowledge

Tools

Shopify

Zid

Salla

Job description

We are hiring a Digital Marketing Specialist for a full-time, on-site position. The role involves managing and optimizing digital marketing activities, including web analytics and online campaigns, with a strong focus on improving performance and reducing CPA (Cost Per Acquisition).

Collaboration with the content team and regular follow-ups to ensure seamless campaign execution is key. Our company is rapidly expanding its digital presence, offering an exciting opportunity to contribute to a fast-growing e‑commerce and retail ecosystem.

Key Responsibilities

• Develop and manage digital marketing campaigns to increase ROI.
• Optimize campaign performance to reduce CPA.
• Collaborate with the content team to ensure cohesive marketing strategies.
• Analyze web analytics and use insights to refine strategies.
• Create and maintain a content calendar and ensure timely execution.
• Stay updated with digital marketing trends and implement best practices.
• Coordinate with the customer service team to address comments and feedback.
• Prepare performance reports and provide recommendations for improvement.

Qualifications

• Proven expertise in web analytics and online marketing.
• Hands‑on experience with e‑commerce platforms such as Shopify, Zid, or Salla, preferably within a retail environment.
• Strong familiarity with digital marketing trends, tools, and performance tracking.
• Prior experience in the e‑commerce or retail sector within Saudi Arabia is a plus.
• Demonstrated ability to manage funded campaigns with a focus on increasing ROI and conversion rates.