Digital Marketing Specialist

PAUSEAWAY; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading lifestyle brand in Saudi Arabia is seeking a Digital Marketing Specialist to drive brand awareness and commercial performance across various digital channels. Responsibilities include developing media plans, creating content, and managing social media platforms. Candidates should have at least 2 years of experience in a similar role, preferably within the hospitality industry. Join us for a unique journey in shaping our brand's online presence.

Qualifications

• Relevant experience as a Digital Marketing Specialist for at least 2 years.
• Previous experience in the hospitality industry or with lifestyle brands is preferred.
• Proven ability to develop and implement successful marketing plans.

Responsibilities

• Develop digital media plans aligned with the brand’s vision.
• Research and monitor the latest marketing trends.
• Create and manage digital campaigns to build brand awareness.
• Supervise ROI and KPIs with performance reports for management.

Skills

Digital media platforms

Brand awareness

Content creation

Social media management

SEO

Marketing strategy

Job description

Job brief

We believe in the power of brands in creating unique businesses, and we believe in the power of content and tools in reaching our audience. As a Digital Marketing Specialist, you will be responsible for building brand awareness and driving commercial performance of our brand across different marketing channels. Our goal is to create a strong community around the brand and to build a brand image that represents our main value and delivers our core messages. Are you equipped with the right tools and ready for a unique journey? Then you are welcomed.

Responsibilities

• Develop digital media plans with goals aligned with the brand’s vision
• Research and study the latest marketing trends
• Establish our online presence and create brand awareness
• Spread the company’s message through social media and other online mediums
• Innovate and build unconventional digital campaigns that deliver the message
• Develop different types of content including copywriting (social media, websites, blogs, articles, etc.), videos, etc. and collaborate with supplier if needed
• Manage digital platforms and run the day-to-day social media and search engine optimization (SEO) audits to ensure best practices are being used
• Create and monitor Google Ads marketing campaigns and coordinates with the graphics team to create engaging display ads
• Collaborate with sales team to increase the company’s sales through digital channels
• Improve customer engagement using various marketing tactics
• Supervise ROI and KPIs with weekly performance reports to be submitted to management

Requirements

• Relevant experience in a similar position for at least 2 years
• Previous experience working in the hospitality industry OR with lifestyle brands is preferred, with a marketing background
• Demonstrated ability to develop and implement successful marketing plans
• Deep understanding of different digital media platforms and paid ads
• Excellent verbal, writing, listening and presentation skills
• Self-motivated and creative problem-solver
• Ability to work both autonomously and in a team setting