Digital & KOL Marketing Specialist

TCL; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A global consumer electronics company is seeking a TA Manager based in Jeddah, Saudi Arabia. In this role, you will develop and execute digital marketing strategies, lead campaigns, and manage relationships with influencers across various platforms. Ideal candidates will have 2-5 years of experience in digital marketing or influencer marketing, a strong grasp of the Saudi digital landscape, and be fluent in English and Arabic. This position is critical for optimizing brand visibility and engagement in the region.

Qualifications

• 2–5 years of experience in digital marketing and/or influencer/KOL marketing, preferably in consumer electronics or FMCG.
• Proven ability to manage multi-channel campaigns and influencer partnerships.
• Strong understanding of the Saudi digital landscape, consumer behavior, and media platforms.

Responsibilities

• Develop and execute digital marketing strategies across paid media, social, SEO, and CRM.
• Lead and optimize digital campaigns for product launches and brand activations.
• Manage relationships with influencers/KOLs across tech, lifestyle, and entertainment.

Skills

Digital marketing strategy development

Influencer/KOL partnership management

Multi-channel campaign management

Content creation and management

Analytical skills

Fluent in English and Arabic

Tools

Google Ads

Meta Business Suite

GA4

TikTok

Instagram

YouTube

Snapchat

Job description

TA Manager at TCL Industries (Hiring Comercial Talents Globally)

Key Responsibilities

• Develop and execute digital marketing strategies across paid media, social, SEO, and CRM.
• Lead and optimize digital campaigns for product launches, promotions, and brand activations.
• Identify, onboard, and manage relationships with influencers/KOLs across tech, lifestyle, entertainment, and gaming.
• Coordinate campaign briefs, content approvals, posting schedules, and ensure content aligns with brand guidelines.
• Monitor and report on campaign performance, including reach, engagement, and ROI; suggest improvements.
• Manage agency relationships, media planning, contract management, and budget allocation.
• Stay updated on digital and influencer trends, platform updates, and audience preferences in KSA.
• Collaborate with internal teams to amplify content and ensure brand consistency.

Requirements

• 2–5 years of experience in digital marketing and/or influencer/KOL marketing, preferably in consumer electronics or FMCG.
• Proven ability to manage multi-channel campaigns and influencer partnerships.
• Strong understanding of the Saudi digital landscape, consumer behavior, and media platforms.
• Familiarity with platforms like TikTok, Instagram, YouTube, Snapchat, and tools such as Google Ads, Meta Business Suite, and GA4.
• Strong organizational, analytical, and communication skills.
• Fluent in English and Arabic.
• Passion for digital storytelling, innovation, and creator culture.