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A dynamic consultancy agency based in Oaxaca is seeking a Media Planner to develop media strategies aligned with client goals, oversee paid media campaigns, and manage budgets effectively. The ideal candidate should have over 4 years of media buying experience, strong analytical skills, and proficiency in platforms like Google Ads and Meta Business Suite. The role offers a competitive salary, bonuses, flexible working hours, and opportunities for professional development in a collaborative environment.
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.
With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.
Our mission is not to create cutting‑edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.
With a presence across the United States and Central / South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.
We are looking for someone with a strong media and advertising foundation; well‑versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies.
Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible.
We're seeking someone who is well trained, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time.
Above all, we think having the right positive, engaged personality is crucial for our work culture and to create a passionate tie to our agency's thriving team philosophy.
Develop comprehensive media plans aligned with client goals and target audiences.
Conduct in‑depth research and analysis to identify optimal media channels and strategies.
Determine budget allocation across channels based on performance and objectives.
Stay abreast of emerging digital media trends, technologies, and AI integrations.
Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
Manage relationships with external vendors responsible for day‑to‑day campaign management.
Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
Analyze campaign performance data to identify areas for optimization and improvement.
Generate regular reports on campaign performance and insights.
Manage and allocate media budgets effectively across channels to maximize campaign performance.
Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
Identify opportunities for cost‑saving without compromising campaign effectiveness.
4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services / recruiting to software development firms.
Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
Proven track record of managing performance marketing campaigns with a focus on results.
Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third‑party trackers, etc.).
Exceptional analytical and problem‑solving skills.
Excellent communication and interpersonal skills.
Self‑motivated, detail‑oriented, and able to work independently and as part of a team.
Proficiency with media buying and planning tools.
Being a consultant in our team is a fun, challenging, and rewarding career choice.
Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.
You will the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth.
You'll collaborate with modern technologies and work alongside some of the best professionals in the industry!
If you're eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.