Website UX Designer (B2B)

Blue Heron Capital; Mérida; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A technology company in Mexico is seeking an experienced Website UX Designer to improve user experiences across B2B websites. The role involves designing user journeys, collaborating with cross-functional teams, and conducting UX research. Candidates should have at least 4 years of experience in UX design, a strong portfolio, and proficiency with design tools like Figma and Adobe XD. The position offers a relocation bonus of 42,500 MXN pesos.

Servicios

Relocation bonus of 42,500 MXN

Formación

• 4+ years of experience in UX design for websites, preferably in B2B environments.
• Strong portfolio demonstrating UX problem-solving for complex products or services.
• Solid understanding of usability principles, accessibility standards, and responsive design.

Responsabilidades

• Design and optimize end-to-end website user journeys for B2B audiences.
• Conduct UX research including user interviews and usability testing.
• Partner with SEO/CRO resources to design high-performing, conversion-optimized pages.

Conocimientos

UX design for B2B websites

Proficiency with design tools (Figma, Sketch, Adobe XD)

Usability principles understanding

Conversion optimization knowledge

Herramientas

Figma

Adobe Creative Suite

Google Analytics

Webflow

Descripción del empleo

Website UX Designer (B2B)

Location: Merida, Yucatan, MEX. Relocation required within 60 days of acceptance; relocation bonus of 42,500 MXN pesos.

About Verato

Verato is the identity intelligence expert, powering exceptional experiences everywhere by solving the problem of knowing who is who. Our next‑generation MDM Cloudä provides unprecedented identity intelligence by combining identity resolution and enrichment with verification, AI‑powered data governance, and advanced insights. We serve complex ecosystems across healthcare, life sciences, financial services, public sector, and beyond, delivering a single source of truth for identity. Verato is committed to a people‑first culture, prioritising its employees to better serve customers and shareholders. We empower teams with the best tools and opportunities to grow in areas such as big data, cloud computing, complex algorithms, healthcare, and organisational development.

About the Role

We’re looking for a Website UX Designer to own and continuously improve the user experience across our B2B website. This role focuses on creating intuitive, conversion‑oriented experiences that guide diverse buyer personas through complex information toward clear next steps. You’ll collaborate closely with marketing, product marketing, SEO, CRO, and engineering to ensure the website effectively communicates value, supports demand generation, and drives pipeline impact.

Key Responsibilities

Website UX & Information Architecture

• Design and optimize end‑to‑end website user journeys for B2B audiences, from first visit through conversion.
• Create and maintain clear information architecture for complex products, solutions, and industries.
• Translate business goals and user needs into intuitive navigation, page layouts, and interaction patterns.
• Ensure consistency across all web experiences, including product pages, solution pages, and landing pages.

Research & User Insights

• Conduct UX research including user interviews, usability testing, surveys, and behavioural analysis.
• Develop personas, journey maps, and experience flows for B2B buyers and influencers.
• Use qualitative and quantitative insights to inform design decisions and prioritisation.

Conversion‑Focused Design

• Partner with SEO/CRO resources to design high‑performing, conversion‑optimised pages.
• Design experiences that support demos, trials, gated content, and sales‑led funnels.
• Apply UX best practices to improve clarity, trust, accessibility, and usability.

Design & Prototyping

• Create wireframes, prototypes, and high‑fidelity designs in collaboration with brand and visual design teams.
• Present design concepts and rationale to stakeholders with clarity and confidence.
• Support design system and component library development for scalable web experiences.

Cross‑Functional Collaboration

• Work closely with Growth Marketing, Product Marketing, Content, and other resources.
• Partner with developers to ensure high‑quality implementation of UX designs.
• Participate in sprint planning, reviews, and iterative optimisation cycles.

Requirements

Required

• 4+ years of experience in UX design for websites, preferably in B2B environments.
• Strong portfolio demonstrating UX problem‑solving for complex products or services.
• Experience designing for long buying cycles and multiple decision‑makers.
• Proficiency with UX and design tools such as Figma, Sketch, or Adobe XD.
• Solid understanding of usability principles, accessibility standards (WCAG), and responsive design.

Preferred

• Experience in B2B SaaS, enterprise software, or technical products.
• Familiarity with SEO, CRO, and analytics‑driven design.
• Experience working with design systems and CMS‑driven websites.
• Basic understanding of front‑end constraints (HTML/CSS) and development workflows.

Tools & Technologies

• Design: Figma, FigJam, Adobe Creative Suite
• Research & Analytics: Hotjar, Google Analytics, FullStory, UserTesting
• CMS & Web: Webflow, WordPress, Contentful, or similar
• Collaboration: Jira, Confluence, Notion, Slack

What Success Looks Like

• Improved clarity and usability across key website pages.
• Higher engagement and conversion rates across core user journeys.
• Positive qualitative feedback from customers, prospects, and internal teams.
• Scalable, well‑documented UX patterns that support ongoing growth.