Web Ecosystem Lead (Webflow Lead) – Full Remote – Bilingual ESP–ENG (B2–C1)

EFY Finance; A distancia; MXN 1,277,000 - 1,643,000; Jornada completa

Descripción de la vacante

A next-generation financial ecosystem provider in Mexico is seeking a candidate to lead the entire web ecosystem, requiring expertise in Webflow and a bilingual background in Spanish and English. You will own strategy, design, and development while optimizing performance and SEO. The role demands a strong technical foundation with at least 4 years of relevant experience. Join us if you want to be a significant player in shaping the future of finance.

Formación

• Must be bilingual in Spanish and English with a proficiency of B2 to C1.
• Minimum of 4 years of experience in leading complex Webflow projects.
• Proficient in developing Webflow CMS, Logic, and Interactions.

Responsabilidades

• Own and lead strategy, design, and development of EFY’s web ecosystem.
• Build a scalable and modular Webflow infrastructure.
• Optimize web performance for Core Web Vitals and lead technical SEO initiatives.

Conocimientos

Bilingual Spanish–English (B2–C1)

4–7+ years leading complex Webflow builds

Expertise in Webflow CMS, Logic, Interactions

HTML, CSS, JavaScript

Figma (UI/UX, components, prototyping)

API Integrations (REST/Webhooks)

Technical SEO

Core Web Vitals optimization

CMS architecture & scaling

Experience in fintech, crypto, or high‑traffic environments

Descripción del empleo

About EFY

EFY is a next-generation financial ecosystem connecting capital with global opportunities across asset management, fintech, digital payments, stablecoins, and tokenization. Operating in 7+ jurisdictions, we are building the most reliable, accessible, and modern financial infrastructure in Latin America. Your work will be visible to investors, HNWIs, global companies, and strategic partners. The web ecosystem is a core pillar of EFY’s brand and growth engine.

Role Purpose

Own EFY’s entire web ecosystem end-to-end—leading strategy, design, development, performance, and governance. This role blends strategic vision, product thinking, and elite Webflow execution, delivering premium digital experiences that drive acquisition and trust.

The mission: build a Webflow infrastructure that is scalable, modular, high-performing, and enterprise-grade.

Key Responsibilities

• 1. Full Ownership of the Webflow Ecosystem
• Lead architecture, design, development, and evolution of all EFY websites (EFY Finance, EFY Investments, EFINTI, EFY Token, fund platforms, landings, microsites).
• Build a scalable, modular, standardized Webflow infrastructure.
• Create and maintain a unified component library and reusable template system.
• 2. Web Strategy & Roadmap
• Define and prioritize the web roadmap.
• Align with Marketing, Product, Compliance, and the CEO.
• Design funnels, landing pages, and high-conversion journeys.
• 3. Technical Leadership
• Act as EFY’s internal authority in Webflow, architecture, performance, and SEO.
• Mentor designers, internal contributors, and external freelancers/agencies.
• Enforce global standards, governance, accessibility, and technical best practices.
• 4. Premium UI/UX Design
• Create enterprise-level interfaces for HNWIs, corporate clients, and fintech users.
• Produce wireframes, prototypes, and mobile-first layouts.
• Ensure full alignment with EFY’s brand system and visual identity.
• 5. Advanced Webflow Development
• Implement complex capabilities:
• CMS architectures
• Webflow Logic
• API Integrations (REST, Webhooks)
• Custom animations & interactions
• Multi-step forms
• Integrate with growth tools:
• GA4, GTM, HubSpot, CRM, Hotjar, Clarity, Make, Zapier, Webhooks, internal APIs.
• 6. Performance, CRO & Technical SEO
• Optimize for Core Web Vitals (LCP, INP, CLS).
• Execute world-class technical SEO for a global financial brand.
• Lead A/B testing, heatmaps, user behavior research, and CRO initiatives.
• 7. Maintenance & Governance
• Oversee uptime, security, redirects, backups, and CMS quality.
• Maintain documentation, guidelines, and design system standards.
• Ensure a clean, scalable, well‑documented web ecosystem.

Requirements

• Technical Skills (Mandatory)
• Bilingual Spanish–English (B2–C1)
• 4–7+ years leading complex Webflow builds.
• Proven expertise in:
• Webflow CMS, Logic, Interactions
• HTML, CSS, JavaScript
• Figma (UI/UX, components, prototyping)
• API Integrations (REST/Webhooks)
• Technical SEO
• Core Web Vitals optimization
• CMS architecture & scaling
• Experience in fintech, crypto, or high‑traffic environments.
• Ability to lead roadmap, prioritize, and make autonomous decisions.

Nice-to-Haves

• Acquisition funnel design
• CRO / A/B Testing
• GA4, HubSpot, Marketo
• Team leadership or freelancer management
• Accessibility (WCAG)

Key Competencies

• Ownership mindset
• Technical leadership
• Extreme attention to detail
• Data‑driven thinking
• Creative problem‑solving
• High speed & precision
• Clear communication across technical and non‑technical audiences

Role KPIs

• Core Web Vitals (LCP, INP, CLS)
• Landing page conversion rate
• Deployment & publishing SLAs
• Uptime & reliability
• SEO health & ranking
• CMS quality & consistency
• Development velocity & scalability

If innovation drives you and you want to be part of the financial transformation of the future, join us. Learn more about us: https://www.efyfinance.com/