Sr. Analyst, Marketing Analytics, Bk Lac

Restaurant Brands International; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading global restaurant company is seeking a Sr. Analyst for their Marketing Analytics team, focusing on the Latin America & Caribbean region. The role involves delivering data-driven insights, monitoring marketing effectiveness, and supporting franchisees with data availability. Candidates should have 3+ years of experience in marketing analytics or finance, a Bachelor's degree, strong analytical skills, and fluency in Spanish. This position demands a keen business acumen and the ability to thrive in a fast-paced environment.

Formación

• 3+ years relevant work experience in consulting, marketing analytics, finance, or another highly analytical background.
• Ability to work in a fast-paced and deadline-driven environment.
• Strong business acumen with high curiosity.

Responsabilidades

• Maintain, extract and process data from different sources.
• Deliver sales and pricing analysis bringing insights on business performance.
• Monitor effectiveness of marketing programs and prepare key findings presentations.
• Drive efficiencies in regular reporting and build insightful presentations.
• Track and evaluate competition activity and performance.
• Maintain relationships with franchisees ensuring data availability.
• Provide guidance and training on best practices for data analytics.

Conocimientos

Analytical skills

Communication skills

Excel proficiency

PowerPoint proficiency

Business acumen

Team player

Spanish fluency

Educación

Bachelor's Degree in Economics, Business Administration, hard sciences or Engineering

Descripción del empleo

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI working towards its goal of improving sustainable outcomes related to its food, the planet, and people and communities.

Hiring Manager

Felipe Faria

Recruiter

Lornna Zane

Our Opportunity

The Marketing Analytics group is a fast-paced team that evaluates business performance, marketing programs, product promotions, and the financial impact of marketing strategies for all three brands in over 45 markets, summing up to $2.4bn in total sales and more than 2,400 restaurants in the Latin America region.

The Marketing Analytics team works directly with the brand President, Vice Presidents, and franchisees to develop marketing strategies for countries such as Brazil, Mexico, and Puerto Rico. The team also develops sales and volume forecasts to estimate impact on financials, profitability, and supply chain.

The Sr. Analyst will support analytically the LAC region with primary focus on Mexico but also addressing other countries.

Roles and Responsibilities

• Maintain, extract and process data coming from different data sources
• Deliver periodical and ad hoc sales and pricing analysis bringing insights that clarifies business performance
• Monitors effectiveness of marketing programs and prepares post-program presentations highlighting key findings
• Drives efficiencies in regular reportingBuild insightful compelling presentations
• Track and evaluate competition activity and performance
• Keep relationship with franchisees guaranteeing data availability
• Provides guidance and training to others on the team on best practices for data analytics and business case development

Required Skills

• 3+ years relevant work experience in consulting, marketing analytics, finance, or another highly analytical background
• Bachelor's Degree in Economics, Business Administration, hard sciences or Engineering preferred
• Ability to work and thrive in a fast-paced and deadline-driven environment
• Strong business acumen with a high sense of curiosity
• Exceptional analytical skills and creative problem-solving skills
• Advanced skill level using Excel and PowerPoint
• Strong communication and interpersonal skills
• Highly organized, motivated and a team player
• Spanish fluency

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.