Specialist, Paid Social

Warner Bros. Entertainment; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Warner Bros. Entertainment is seeking a Paid Social Analyst to lead the development of their paid social channel. This role involves optimizing campaigns across various platforms, driving customer growth, and collaborating with cross-functional teams. Ideal candidates will have a strong analytical background and experience in media strategy, with a focus on achieving high ROI through effective campaign management.

Formación

• 3+ years’ experience in a similar role.
• Experience with media buying platforms like Facebook Business Manager.
• Strong analytical skills and proficiency in Excel.

Responsabilidades

• Lead the implementation and development of the paid social channel.
• Optimize campaigns across platforms like Meta, TikTok, and Twitter.
• Collaborate with planning teams to recommend growth strategies.

Conocimientos

Analytical skills

Media strategy

Project management

Communication

Descripción del empleo

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role
The Paid Social Analyst will lead the implementation and development of the paid social channel, maximizing customer growth at cost-effective levels. Reporting to the Paid Social Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Subscriber Acquisition and the wider business org.

Your Role Accountabilities

Hands-on technical bid based buying and optimization across a number of platforms, including Meta, Snap, TikTok, Twitter, Pinterest, Reddit.

Own the strategy and performance of paid social activity with full operational responsibility.

Application of advanced in-platform bidding for optimization.

Ability to integrate ad tech solutions to automate social buying.

Lead Paid Social planning and media-buying across multiple territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus.

Work closely with the planning teams to recommend effective growth strategies and budget.

Lead Social innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Paid Social offering forward.

Clearly communicate performance and uncover growth levers.

Effectively document our strategies and approach to drive common understanding and efficiency.

Keep abreast of market trends and developments.

Effectively collaborate with other teams and internal stakeholders.

Qualifications and Experience

3+ years’ experience with a track record of delivering success in a similar role

Demonstrated experience in media strategy and execution within buying platforms (e.g., Facebook Business Manager), showing the ability to manage multiple campaigns at once

Experience with app campaigns and Mobile Marketing Attribution (such as Kochava, Apps Flyer) preferred

Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.

Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making

Demonstrable experience driving growth through testing and analytics

Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential

Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment

Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.

Clear communicator who can translate strategy into action. Additional languages a plus.

Must have the legal right to work in the country you are applying for.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role
The Paid Social Analyst will lead the implementation and development of the paid social channel, maximizing customer growth at cost-effective levels. Reporting to the Paid Social Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Subscriber Acquisition and the wider business org.

Your Role Accountabilities

• Hands-on technical bid based buying and optimization across a number of platforms, including Meta, Snap, TikTok, Twitter, Pinterest, Reddit.

• Own the strategy and performance of paid social activity with full operational responsibility.

• Application of advanced in-platform bidding for optimization.

• Ability to integrate ad tech solutions to automate social buying.

• Lead Paid Social planning and media-buying across multiple territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus.

• Work closely with the planning teams to recommend effective growth strategies and budget.

• Lead Social innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Paid Social offering forward.

• Clearly communicate performance and uncover growth levers.

• Effectively document our strategies and approach to drive common understanding and efficiency.

• Keep abreast of market trends and developments.

• Effectively collaborate with other teams and internal stakeholders.

Qualifications and Experience

• 3+ years’ experience with a track record of delivering success in a similar role

• Demonstrated experience in media strategy and execution within buying platforms (e.g., Facebook Business Manager), showing the ability to manage multiple campaigns at once

• Experience with app campaigns and Mobile Marketing Attribution (such as Kochava, Apps Flyer) preferred

• Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.

• Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making

• Demonstrable experience driving growth through testing and analytics

• Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.

• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential

• Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment

• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.

• Clear communicator who can translate strategy into action. Additional languages a plus.

• Must have the legal right to work in the country you are applying for.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

About the company

WARNER BROS. is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms. A WarnerMedia Company, the fully integrated, broad-based Studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution, animation, comic books, video games, product and brand licensing, and broadcasting.

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