Specialist Digital Transformation (Temporary)

EyeBio; Ciudad de México; Híbrido; MXN 30,000 - 45,000; Jornada completa

Descripción de la vacante

A leading pharmaceutical company in Mexico seeks a Digital Marketing Specialist to co-lead integrated digital and omni-channel marketing strategies. This role involves collaborating with stakeholders, optimizing content for customer journeys, and driving marketing campaigns including SEO, SEM, and virtual events. Candidates should have a Bachelor's in relevant fields and experience in the pharmaceutical industry, along with strong skills in omnichannel marketing. The position offers a hybrid work arrangement and requires proficiency in advanced English.

Formación

• 1 year of experience in the pharmaceutical industry, preferably in marketing.
• Advanced English language proficiency preferred.

Responsabilidades

• Set the omnichannel content direction with Marketing and Medical.
• Co-lead rollout of digital platforms and train local teams.
• Drive email campaigns, SEO/SEM, and virtual events.

Conocimientos

Omnichannel strategy and execution

Marketing automation/CRM

Vendor and project management

Digital analytics

Stakeholder communication

Educación

Bachelor’s in economic-administrative fields

Descripción del empleo

Job Description

Purpose Co-lead integrated digital and omni/multi-channel marketing to rapidly meet business needs. Partner with local and regional stakeholders to standardize digital assets, platforms, and tools aligned to the Business Units strategy.

Key Responsibilities

• Set the omnichannel content direction with Marketing and Medical; create customer journey–based content.
• Co-lead rollout of digital platforms; train and enable local teams.
• Communicate progress to stakeholders; align with regional teams on strategy execution.
• Drive email campaigns, SEO/SEM, paid media, and virtual events with external vendors.
• Optimize HCP experience and engagement; incorporate customer feedback into platforms.
• Provide ongoing digital support; contribute to digital plans for priority portfolios.
• Upskill colleagues on platforms and tools; partner with Data & Analytics to activate insights.

Stakeholders

• External: Digital/creative agencies; MarTech/tech providers.
• Internal: Marketing, Medical, Regulatory, Finance, Strategy & Execution Excellence, and others.

Requirements

• Education: Bachelor’s in economic-administrative fields (e.g., Business, Economics, Marketing) or Engineering.
• Experience: 1 year in the pharmaceutical industry, preferably in marketing.
• Language: English advanced preferred.
• Skills: Omnichannel strategy and execution (email, web, SEO/SEM, paid media, social, virtual events), marketing automation/CRM, vendor and project management, digital analytics, stakeholder communication.

Required Skills

Budget Development, Budget Development, Business Strategies, Change Management, Channel Partner Marketing, Clinical Supply Chain Management, Clinical Trial Management, Customer Experience Management, Customer Feedback, Customer Insights, Data Analysis, Digital Content Creation, Digital Literacy, Digital Marketing, Digital Transformation, Driving Continuous Improvement, Email Marketing, Feasibility Studies, Leadership, Marketing Planning, Office Tools, Project Management Tools, Project Planning, Regulatory Compliance, Relationship Management {+ 3 more}

Preferred Skills

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status

Project Temps (Fixed Term)

Relocation

VISA Sponsorship

Travel Requirements

Flexible Work Arrangements

Hybrid

Shift

Valid Driving License

Hazardous Material(s)

Job Posting End Date

01/15/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.