Social Media Manager: LatAm, Base [CONTRACT]

Base; Ciudad de México; A distancia; MXN 732,000 - 1,099,000; Jornada completa

Descripción de la vacante

A technology platform is seeking a LatAm Base Social Media Manager to enhance social media presence across Latin America. The ideal candidate will be deeply immersed in crypto culture and have over 3 years of experience in social media management, with a focus on growing crypto communities. Fluency in Spanish and English is required, and experience in content creation is preferred. This role offers the opportunity to connect with builders and creators while shaping the brand's social narrative.

Formación

• 3+ years of experience in social media management in crypto, tech, or Web3 startups.
• Experience growing or managing crypto communities in LatAm.
• Fluent in Spanish and English, additional languages are a plus.

Responsabilidades

• Own and execute Base’s social media presence in Latin America.
• Localize global campaigns for a Spanish-speaking audience.
• Monitor sentiment and trends in regional crypto markets.

Conocimientos

Deeply immersed in crypto culture

Social media management

Strong communicator

Bilingual (Spanish and English)

Descripción del empleo

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

We believe that the onchain platform is the most important builder platform since the internet ("online"). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized, easy-to-use way.

At Base, we live by our Stay Based values: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundaries—all while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation.

Base is incubated within Coinbase and plans to progressively decentralize in the years ahead. We believe that decentralization is critical to creating an open, global crypto economy that is accessible to everyone.

Base is built on Optimism’s open-source OP Stack. We’re joining as the second Core Dev team working on the OP Stack to ensure it’s a public good available to everyone; and contributing a portion of sequencer revenue to funding public goods.

We’re looking for a LatAm Base Social Media Manager who will help us grow Base’s social footprint. You’ll be responsible for driving Base’s social media presence in Latin America.

What you’ll be doing (ie. job duties):

• Own Base’s social media presence in Latin America and execute regional content strategies across X, Telegram, Instagram, TikTok and emerging platforms.
• Localize global campaigns for a Spanish-speaking LatAm audience, collaborate with cross-functional teams ensuring cultural relevance and resonance while maintaining brand consistency.
• Grow and engage the regional community: connecting with builders, creators and traders
• Monitor sentiment and trends in regional crypto markets and communities, turning insights into actionable content or campaigns.
• Create and direct content and tailor to multiple social platforms

What we look for in you (ie. job requirements):

• Deeply immersed in crypto culture. Very active onchain and you follow onchain trends and narratives daily.
• Experienced in social media management (ideally 3+ years) in crypto, tech, or Web3 startups.
• Additional experience in either growth marketing, content creation, or community led growth.
• Experience growing or managing crypto communities in LatAm - existing relationships with builders, creators and KOLs are a plus.
• Strong communicator. You write clearly and with personality, adjusting tone to fit different audiences.
• Fluent in Spanish and English (both written and spoken). Portuguese and other additional languages are a plus.
• Preferred locations: Mexico, Argentina, Brazil. Possible locations: US

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.

The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com.