Senior Product Marketing Manager, México

Motive; México; Híbrido; MXN 1,297,000 - 1,669,000; Jornada completa

Descripción de la vacante

A leading technology firm is seeking a Senior Product Marketing Manager in Mexico. This role involves market research, product localization, and collaboration with global teams to drive awareness and sales. The ideal candidate has over 5 years of experience in product marketing, strong bilingual skills, and is comfortable working in a hybrid environment in Mexico City.

Formación

• 5+ years of experience in Product Marketing or a related field.
• Proven ability to manage multiple tasks and meet deadlines.
• Experience working with virtual global teams.

Responsabilidades

• Research and report on MX market and competitive trends.
• Develop go-to-market plans and ensure alignment with objectives.
• Localize company and product messaging and value propositions.

Conocimientos

Product Marketing

Bilingual communication

Market research

Content development

Collaboration

Herramientas

Tableau

Salesforce

G-Suite

Descripción del empleo

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

The Senior Product Marketing Manager for Mexico will be a key member of the Motive marketing team, responsible for a variety of functions that support our product launches and go-to-market strategy in Mexico. This role will be responsible for significant product and content localization to support the business in launching new products and features, and expanding Sales and Marketing programs and content to the Mexico market.

You will work closely with Product Managers, Enablement and Sales leads as well as US-based Product Marketing Leads to support a range of programs that help the company grow its brand and customer base in Mexico. This role requires strong bilingual communication, ability to work effectively in a fast-paced environment, a focus on making a measurable impact, and ability to work in a hybrid capacity in Mexico City.

What You\'ll Do:

• Research and report on MX market and competitive trends that help identify Sales opportunities and inform marketing strategy.
• Develop and execute go-to-market plans, ensuring alignment with company objectives and revenue targets.
• Extend new product launches and feature releases, working closely with global cross-functional teams to ensure a seamless rollout.
• Localize company and product positioning, messaging, and value propositions that resonate with the market, and differentiates Motive in a competitive landscape.
• Develop sales collateral, presentations, and training materials to enable the MX sales team to effectively position and sell the Motive platform
• Manage marketing agency partners in developing and translating marketing content, including website copy, emails, and social media posts.
• Collaborate with demand generation and content marketing teams to create compelling campaigns that drive awareness and lead generation in MX.
• Identify opportunities for differentiation and expansion.
• Work with customers directly to understand their challenges and Motive opportunities, and apply learnings to messaging, customer stories, and campaigns
• Act as the voice of the customer, ensuring that product development aligns with market needs, recommending roadmap decisions based on customer and market insights.
• Support localization of Motive’s platform demo for the Sales team.
• Work closely with global Marketing and Sales teams in both virtual and on-site settings.
• Work from the Motive Mexico office 2x per quarter, including in-person QBRs meetings.

What We're Looking For:

• 5+ years of experience in Product Marketing or a related field.
• Experience with a broad range of Marketing functions, including product messaging, market research, customer case studies, PR, product demos, and content development.
• Strong written and verbal communication skills in Spanish and English, other languages are a bonus.
• Proven ability to manage multiple tasks and meet deadlines.
• A collaborative and results-oriented team player.
• Experience with marketing automation and analytics platforms – Tableau, Salesforce, G-Suite
• Experience working with virtual global teams.
• Ability to work in the Mexico City office at least 2x per quarter.

Creating a diverse and inclusive workplace is one of Motive\'s core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Noticehere .

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

Global Diversity Survey

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.