Senior Marketing Operations Analyst - 100% Remote - Latam

Hostaway; A distancia; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading SaaS company is seeking a Senior Marketing Operations Analyst to enhance top-of-funnel tracking and improve reporting standards remotely within LATAM. The role requires extensive GA4 and Google Tag Manager experience, strong SQL skills, and familiarity with BI tools like Looker. This position offers competitive compensation, equity options, and a dynamic team culture supporting professional growth. Join a trailblazing team transforming the vacation rental industry.

Servicios

Competitive Compensation

100% Remote Work

Equity Options

Professional Growth Opportunities

Formación

• Experience managing GA4 and Google Tag Manager for tracking.
• Hands-on SQL skills for ad-hoc analysis.
• Familiarity with consent management and privacy constraints.

Responsabilidades

• Own top-of-funnel tracking across web and paid channels.
• Maintain Google Tag Manager tags and events.
• Collaborate with teams to measure marketing impact.

Conocimientos

GA4 experience

Google Tag Manager experience

SQL skills

HubSpot experience

Salesforce experience

BI tool usage (Looker)

Herramientas

Tableau

Looker

BigQuery

Descripción del empleo

Senior Marketing Operations Analyst – 100% Remote – LATAM

Hostaway is a SaaS scale‑up transforming the vacation rental industry. Our solutions partner with giants like Airbnb, VRBO, and Booking to outpace the competition. We live by customer‑centric values, delivering results that foster growth, learning, and innovation for our team, customers, and the industry.

NOTE: This is a fully remote role, but the candidate must be physically based within LATAM to collaborate with the team and internal customers. You do not need to be in a specific city; only that you live in LATAM.

About the Role

We’re hiring a Senior Marketing Operations Analyst who will own top‑of‑funnel tracking, elevate our GA4 implementation, and build reliable reporting that guides spend and growth. You will partner closely with Revenue Operations and Marketing to standardize data, surface insights, and improve conversion across channels.

What you will do

• Own end‑to‑end top‑of‑funnel tracking across web and paid channels, including UTM standards for source, medium, and campaign.
• Improve GA4 configuration and conversion tracking, maintain Google Tag Manager tags and events, and ensure consent‑aware analytics.
• Define and enforce a UTM taxonomy and naming standards to prevent attribution leaks and double‑counting.
• Build, maintain, and QA dashboards for marketing performance in Tableau or Looker.
• Automate weekly and monthly reporting.
• Partner with HubSpot and Salesforce admins to align lead lifecycle, campaign member statuses, and definitions for MQL, SAL, and SQL for consistency and reportability.
• Reconcile web analytics with CRM data to validate pipeline influence, revenue impact, and spend efficiency.
• Write SQL for ad‑hoc analysis, including data quality checks and troubleshooting across the funnel.
• Collaborate with Paid Media, Content, and Product Marketing teams to instrument experiments and measure impact with clear success metrics.

Job Requirements

• Must‑have
  • Hands‑on GA4 and Google Tag Manager experience, including events, conversions, and cross‑domain tracking.
  • Consent management familiarity and a basic understanding of privacy constraints.
  • Proven experience with HubSpot and Salesforce in a B2B funnel, covering lead lifecycle, campaigns, and reporting.
  • BI experience with Looker, or a similar enterprise‑grade BI tool.
  • Strong SQL skills using joins, CTEs, and window functions, with confidence validating data end‑to‑end.
  • Experience building marketing reporting and enforcing UTM standards.
• Nice‑to‑have
  • Experience with ad platforms’ conversion APIs and offline conversions.
  • BigQuery experience and familiarity with ETL or ELT tools such as dbt, Airflow or Cloud Composer, and Fivetran.

What We Offer

• Competitive Compensation: Pay based on market rates in your country.
• 100% Remote: Work from anywhere within your country.
• Equity: Valuable stock options in a fast‑growing and profitable company.
• Values‑Driven Leadership: Core values guide strategic and tactical decisions.
• Professional Growth: Rapid growth offers learning, development, and career advancement opportunities.
• Annual Paid Leave: Amounts vary by country and are aligned with local norms.
• Geographic‑Specific Benefits: Country‑specific benefits such as health insurance and pensions where customary.
• Dynamic Team Culture: A global company with team members in over 40 countries fuels innovation and creativity.

Thank you for your interest. If you apply for this role, you will receive an email from our Talent Acquisition team after your application has been reviewed alongside the qualifications for this role and the qualifications of others who have applied.