Senior Manager, ABM Campaigns

AppZen; San José del Cabo; Presencial; MXN 2,561,000 - 3,477,000; Jornada completa

Descripción de la vacante

A leading spend-to-pay software company seeks a Senior Manager, ABM Campaigns, to design and execute targeted programs that drive customer acquisition. This role emphasizes orchestrated campaigns across multiple account tiers and requires strong experience in B2B marketing, ABM programs, and collaboration with sales teams. The position offers a competitive salary ranging from $140,000 to $190,000 annually, along with the potential for bonuses and benefits.

Formación

• 5–7 years of B2B marketing experience with emphasis on account based marketing.
• Proven track record building orchestrated ABM programs.
• Strong understanding of buying groups and sales cycles.

Responsabilidades

• Design and execute targeted account-centric programs.
• Build orchestrated campaigns for different ABM motions.
• Track account engagement and pipeline influence.

Conocimientos

B2B marketing experience

Account based marketing

Enterprise campaigns

Analytical skills

Project management

Herramientas

6sense

HubSpot/Marketo

Salesforce

LinkedIn Ads

Descripción del empleo

AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.appzen.com.

As we re-engage the market and accelerate enterprise customer acquisition, we’re looking for a Senior Manager, ABM Campaigns to design and execute targeted, account-centric programs that fuel high-quality pipeline across priority segments and industries.

This role is critical to scaling our revenue engine. You’ll build orchestrated campaigns for 1:1, 1:few, and 1:many ABM motions, working hand-in-hand with AEs, SDRs, Product Marketing, and RevOps to influence buying committees and progress strategic accounts.

This is a hands-on, strategic role reporting directly to the Senior Director of Demand Generation. The ideal candidate has deep ABM and enterprise campaign experience, thrives in complex GTM environments, and knows how to turn insights into multi-threaded engagement across channels.

ABM Strategy & Orchestrated Campaigns

• Develop and execute account-centric GTM programs across 1:1, 1:few, and 1:many tiers aligned to ICP, segments, and target account lists.
• Partner closely with AEs and SDRs to design multi-step, multi-channel plays that drive engagement across entire buying committees.
• Build integrated campaigns leveraging paid social, email nurtures, direct mail, events, content, and 6sense intent signals.
• Use account intelligence to tailor messaging, sequences, and assets for priority accounts.
• Create campaign briefs, timelines, and action plans in collaboration with Content, PMM, and Ops.

Sales, SDR & GTM Collaboration

• Work side-by-side with Sales and SDR leadership to ensure alignment on targets, messaging, follow-up tactics, and success metrics.
• Launch coordinated outbound + inbound plays tied to account signals, product launches, and field events.
• Partner with Field Marketing to support regional events and account-based activations.
• Ensure SDRs have stage-appropriate talking points, outreach sequences, and triggers for timely follow-up.

Measurement, Insights & Optimization

• Track account engagement, pipeline influence, and conversion metrics using HubSpot/Marketo, Salesforce, GA4, and 6sense.
• Analyze performance across tiers and channels; surface insights that guide improvements and next-best actions.
• Own reporting for assigned programs, highlighting full-funnel performance, account progression, and ROI.
• Continuously refine targeting, sequencing, and content based on behavioral and intent data.

What You Bring

• 5–7 years of B2B marketing experience with a strong emphasis on account based marketing, enterprise campaigns, or sales-aligned GTM motions.
• Proven track record building orchestrated ABM programs that generate and accelerate enterprise pipeline.
• Strong understanding of buying groups, sales cycles, and how to influence accounts at different stages.
• Proficiency with ABM tools such as 6sense, HubSpot/Marketo, Salesforce, LinkedIn Ads, and sales engagement platforms.
• Strong analytical skills—comfortable evaluating account-level insights, funnel metrics, and ROI.
• Experience partnering deeply with SDR and Sales teams to execute coordinated account motions.
• Excellent project management, prioritization, and cross-functional communication skills.
• A test-and-learn mindset and willingness to roll up your sleeves.

$140,000 - $190,000 a year AppZen is committed to fair and equitable compensation practices.
The base pay range for this role is posted above. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.