Senior Lead - Brand Experience, LATAM

ON; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global performance-oriented brand is looking for a Senior Lead - Brand Experience in Ciudad de México. This role is critical for translating global brand vision into impactful local experiences across LATAM. Candidates should have over 7 years of experience in brand experience and a proven ability to lead teams effectively. Strong understanding of LATAM consumer dynamics is essential. This position aims to drive brand elevation and deliver exceptional results through innovative and engaging brand experiences.

Servicios

Supportive team-oriented atmosphere

Focus on personal self-care for well-being

Formación

• 7+ years of experience in brand experience, experiential marketing, or retail development within a premium global brand.
• 1+ year of direct people leadership experience.
• In-depth understanding of LATAM consumer and retail dynamics.

Responsabilidades

• Own the planning and execution of Brand Experience initiatives across LATAM.
• Provide direction and support for effective solutions to complex problems.
• Oversee regional Brand Experience budgets.

Conocimientos

Brand experience

Stakeholder management

Experiential marketing

Design sensitivity

Descripción del empleo

As the Senior Lead - Brand Experience, LATAM, you will be pivotal in translating On's global brand vision into locally compelling and high-impact physical experiences across the LATAM region. Your primary strategic contribution will be driving brand elevation and commercial outcomes by owning the end-to-end execution of retail, wholesale, and community experiences that ignite the human spirit through movement. Reporting to the Head of Marketing, LATAM, you will leverage a wide network of peers and leaders to manage complex projects and deliver strategic initiatives with significant impact across multiple teams and regions.

Your Mission

Own the planning, execution, and review of all Brand Experience initiatives across LATAM, including omnichannel retail, community, and event activations.

Partner with regional Marketing, Sales, Retail and Global Brand Experience teams to ensure brand strategies and visual merchandising standards are consistently and flawlessly executed across all physical touchpoints.

Drive the scoping and execution of complex projects with a significant impact on local stakeholders, ensuring alignment between entrepreneurial, innovative approaches and necessary organizational structure.

Act as the region's expert on consumer behavior, local culture, and emerging technologies, translating these insights into innovative, high-impact brand experiences.

Proactively identify underlying issues and root causes in execution, providing clear direction and support to others to deliver effective solutions to new, complex problems.

Oversee the allocation and tracking of regional Brand Experience budgets, ensuring efficient resource deployment and clear articulation of return on investment (ROI).

Foster a culture of continuous improvement, challenging the status quo, and taking unconventional ways to deliver results that elevate the On brand in the LATAM market.

Identify and partner with agencies to enable experiences that can be scaled cross regionally, according to local needs.

Your story

You bring 7+ years of progressive experience in brand experience, experiential marketing, or multi-channel retail development within a premium or performance-oriented global brand, ideally in the footwear or apparel industries.

You possess 1+ year of direct people leadership experience, having led teams or initiatives that delivered exceptional brand and commercial results within a matrixed regional environment.

An in-depth understanding of the LATAM consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences.

A keen eye for design, ensuring every touchpoint upholds On's premium visual language and quality standards, consistently delivering exceptional execution and high-quality outputs.

Proven ability to thrive in a dynamic, rapidly growing environment, utilizing your knowledge of industry trends and emerging technologies to drive continuous innovation in regional activations.

Exceptional communication and stakeholder management skills, capable of influencing senior leaders, fostering cross-functional alignment, and providing clear direction to external partners across the region.

About the Team

The LATAM Marketing team serves as the engine that drives On’s brand growth and community connection across this vibrant, diverse region. We leverage data and regional insights to ensure our premium storytelling delivers measurable commercial impact. We thrive at the critical intersection of global brand strategy and local execution, translating the core vision into high-impact, locally resonant campaigns, activations, and storytelling. Our mission is to create premium, high-impact moments that connect people to our brand, building genuine, lasting connections.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.