Remote Email Marketing Strategist

Bebeeemailmarketing; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A digital marketing agency is seeking an Email Marketing Strategist to drive their lifecycle marketing strategy. In this fully remote role, the candidate will develop a roadmap to significantly grow the email list and convert leads into revenue. Candidates should have over 5 years of marketing experience, with a strong focus on email marketing, and hands-on expertise using tools like HubSpot. The position offers a competitive salary in USD, health benefits, and generous vacation time.

Servicios

100% remote work

Compensation in USD

14 vacation days

Health insurance stipend

Formación

• At least 5 years of marketing experience, with 3 years in email/lifecycle marketing.
• Ability to grow email lists into revenue channels.
• Hands-on experience with email automation tools.

Responsabilidades

• Develop a roadmap to increase the email list by 5 times.
• Create lead magnets for engagement.
• Establish a segmentation framework for personalized messaging.
• Track key metrics and optimize performance.

Conocimientos

Email marketing experience

Campaign management

Copywriting skills

Analytical mindset

Lead scoring knowledge

Herramientas

HubSpot

Descripción del empleo

About Us

We strive to create a better work environment for top talent in Latin America, helping them find remote roles with US companies.

About the Role

Our team is seeking a highly skilled Email Marketing Strategist / Manager who will own and drive the lifecycle marketing strategy from lead capture to segmentation, nurturing, and re-engagement. This role will focus on building and executing campaigns that will significantly grow our email list and convert leads into revenue, leveraging a data‑driven approach to improve performance continuously. The ideal candidate will work across teams to ensure integrated campaigns and optimize email strategies at every stage.

Responsibilities

• Develop a comprehensive roadmap to increase our email list by 5 times within 12 months.
• Create and execute a plan for creating lead magnets (reports, calculators, webinars, playbooks).
• Establish a robust segmentation and personalization framework to tailor messaging, improve engagement, and drive conversions across all lifecycle stages.
• Oversee the creation of custom welcome journeys and optimize all existing sequences.
• Implement a simple lead scoring model based on fit, behaviors, and engagement.
• Design a content plan for each segment to deliver the right message at every stage of the funnel.
• Track, report, and optimize key metrics, including list growth, engagement (open rate), MQLs, meetings booked, and revenue.
• Collaborate cross‑functionally (SEO, Content, Design, Sales) to ensure integrated and aligned campaigns.

Must‑Haves

• At least 5 years of marketing experience, with at least 3 years focused on email / lifecycle marketing in a B2B or SaaS environment.
• Demonstrated ability to grow email lists and convert them into revenue‑generating channels.
• Hands‑on experience with email automation tools, specifically HubSpot (or similar), for campaign management, workflows, and reporting.
• Strong copywriting skills with a focus on clear, conversion‑oriented email messaging.
• Analytical mindset with experience in A / B testing, lead scoring, and data‑driven decision‑making.
• Proven track record of designing and optimizing nurture campaigns with ICP‑targeted messaging that move leads from awareness to booked calls.
• Strong organizational skills and the ability to work independently to execute high‑impact campaigns.
• Ability to define and implement segmentation strategies for targeted messaging and increased engagement.

Nice‑to‑Haves

• Experience working in a startup or agency environment.
• Familiarity with content strategy and CRO best practices.

Benefits

• 100% remote work arrangement.
• Compensation in USD.
• Time off: 14 vacation days, US working holidays + 4 local floating holidays, Birthday off.
• Health insurance stipend.