Programmatic Media Lead

PepsiCo Deutschland GmbH; Ciudad de México; Presencial; MXN 1,648,000 - 2,199,000; Jornada completa

Descripción de la vacante

A leading food and beverage company in Mexico is seeking a Programmatic Media Lead to oversee in-house media buying operations. This role involves executing campaigns, managing budgets, and developing a high-performing team. The ideal candidate has over 10 years of experience in digital media leadership, strong financial acumen, and the ability to drive impactful media strategies. Join us to make a difference and lead our media initiatives!

Servicios

Opportunities for daily learning and development

Financial wellness programs

Flexibility program for work-life balance

Recognition programs for achievements

Formación

• 10+ years of experience in digital and programmatic media leadership.
• Strong background in both agency and client-side environments.
• Ability to manage high-budget campaigns in fast-moving consumer goods.

Responsabilidades

• Lead execution of paid search, social, and programmatic campaigns.
• Manage budgets and optimize spend for business results.
• Develop and mentor a high-performing media team.

Conocimientos

Digital media leadership

English fluency

Financial management

Cross-functional collaboration

Audience targeting strategies

Herramientas

Demand-side platforms

Ad verification tools

Descripción del empleo

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

Responsibilities

The Opportunity

We are looking for a Programmatic Media Lead to lead the operational execution of in-house media buying across North America. In this role, you will ensure campaigns are launched efficiently, budgets are managed effectively, and media performance meets business goals. You will provide strategic oversight of day-to-day operations, guide the in-house team, and uphold governance, compliance, and quality standards.

Your Impact

As a Programmatic Media Lead, you will:

• Lead the execution of paid search, social, and programmatic campaigns, ensuring timely delivery and exceptional quality.
• Set operational standards and processes that drive efficiency, accuracy, and performance across all campaigns.
• Champion automation and advanced tools to improve media effectiveness and deliver stronger return on investment.
• Safeguard media investments by enforcing governance, compliance, and risk management practices.
• Own financial stewardship, managing budgets and optimizing spend to achieve measurable business results.
• Develop and mentor a high-performing team, fostering growth, engagement, and operational excellence.
• Influence cross-functional strategies, partnering with brand, marketing, finance, procurement, and legal teams to align media execution with business goals.
• Represent in-house media operations at senior forums, providing insights, recommendations, and thought leadership on performance and risk.

Qualifications

Who Are We Looking For?

• 10+ years of experience in digital and programmatic media leadership, with a strong background in both agency and client-side environments.
• Fluent English
• Drive large-scale media strategies in fast-moving consumer goods or multi-brand settings, managing high-budget campaigns across multiple markets.
• Deliver measurable business impact by leading in-house or agency media buying operations and maximizing return on investment and productivity.
• Apply strong financial and commercial expertise to manage budgets, forecast performance, and optimize costs for greater efficiency.
• Leverage advanced technology and data through hands-on experience with demand-side platforms, retail media, ad verification tools, and automation for campaign optimization.
• Shape audience strategies using segmentation, first-party data integration, and advanced techniques for targeting and frequency control.
• Ensure governance and compliance by upholding brand safety, privacy regulations, and fraud prevention standards across all media activities.
• Build and inspire high-performing teams, fostering operational excellence, continuous improvement, and capability development in a complex, global organization.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.