Performance Marketing Specialist- On site

Lalamove; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global delivery platform is seeking an experienced performance marketer to optimize and drive digital marketing campaigns in Mexico. Responsibilities include strategic planning, budget management, and performance monitoring across various channels. The ideal candidate has 4-5 years of experience in performance marketing and is proficient in advanced English. This position offers a competitive salary between $60,000 and $70,000, alongside various benefits including groceries vouchers and health coverage.

Servicios

Groceries vouchers

Transportation allowance

Health and dental benefits

Other wellness benefits

Formación

• 4-5 years of experience with performance marketing campaigns.
• Experience with paid media, content strategies, and reporting.
• Strong analytical skills to monitor KPIs and optimize campaigns.

Responsabilidades

• Support the Marketing Manager in executing digital marketing campaigns.
• Plan and execute digital marketing strategies for paid media.
• Monitor and optimize paid campaigns across various platforms.
• Manage and allocate paid media budgets effectively.
• Provide performance analysis and reports to stakeholders.

Conocimientos

Performance marketing campaigns

Paid media

Content strategies

Market insights

Advanced English

Educación

Degree in Marketing, Advertising, Engineering or similar

Descripción del empleo

About the Company

Founded in Hong Kong in 2013, Lalamove is a leading global on‑demand delivery platform with millions of delivery partners serving orders every day. We are revolutionizing the logistics industry by directly connecting customers and drivers through our technology. With 1600+ employees spread across SEA and LATAM, our company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

About the Role

At Lalamove we are characterized by living our values: passion, humility, grit and execution. So if you are an experienced, data‑driven performance marketer, we are waiting for you. You will support the Marketing Manager in executing and optimizing digital marketing campaigns with a focus on driving measurable results: conversions, ROAS, or customer acquisition.

What you will do

• Strategic Planning: Support the team with data and insights to build the company’s acquisition strategy in Mexico.
• Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
• Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI's achievement. Google ADS.
• Provide paid media analysis to support Mexico’s direction and present weekly and ad‑hoc performance reports to share with stakeholders.
• Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.
• Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
• Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats to ensure campaign best practices.
• Support Marketing and Operations departments to achieve user and driver base growth.
• Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.
• Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact.

To be part of our team, you’ll need

• 4‑5 years of experience with performance marketing campaigns.
• Experience with paid media, content strategies and reporting and market insights.
• Graduated in Marketing, Advertising, Engineering or similar (is a plus).
• Advanced English.

Compensation & Benefits

$60,000 - $70,000 a month (competitive salary to negotiate depending on experience).

• Groceries vouchers
• Transportation allowance
• Health and dental benefits
• Other wellness benefits