Performance Marketing Manager

Fox Corporation; Xico; Presencial; MXN 1,059,000 - 1,413,000; Jornada completa

Descripción de la vacante

A leading media company seeks a skilled marketing professional to manage customer acquisition and retention for their service in Mexico. The role demands 5–10 years of experience in online performance marketing, strong analytical skills, and proficiency in managing digital campaigns across platforms. Responsibilities include optimizing media spend, collaborating with teams for creative asset alignment, and reporting on campaign performance. This position offers an opportunity to influence marketing strategies significantly.

Formación

• 5–10 years of experience in online performance marketing.
• Proficiency in managing digital ad campaigns on various platforms.
• Strong analytical and quantitative skills.

Responsabilidades

• Oversee customer acquisition and retention for Mexico Fox One service.
• Manage SVOD marketing efforts and optimize media spend.
• Collaborate with internal teams to brief and optimize marketing assets.

Conocimientos

Analytical skills

Online performance marketing

Experience with digital ad campaigns

Data-driven decision-making

Descripción del empleo

The core purpose of this role is to oversee customer acquisition and retention activity for the Mexico Fox One service, working in partnership with the US marketing team and their agencies.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Manage, own, and optimize the overall SVOD marketing, constantly pacing and adjusting media spend to maximize ROI and drive improving efficiencies in Customer Acquisition Cost (CAC) relative to Lifetime Subscriber Value (LTV).
• Execute paid media strategies to acquire new subscribers for the DTC platform, overseeing and implementing targeted digital campaigns across key platforms such as Meta, Google, YouTube, and programmatic/CTV.
• Drive continuous acquisition performance and efficiency through multivariant testing that spans targeted customer cohorts, marketing creative, calls to action, and online/mobile channel strategies.
• Collaborate cross-functionally with internal stakeholders to:
• Brief, review, and optimize creative marketing assets, ensuring alignment with brand standards and campaign objectives.
• Optimize special pricing offers and discounts by partnering with pricing and business leadership.
• Enhance landing pages and customer journeys for paid transactions through collaboration with product and technology teams.
• Monitor, analyze, and report on campaign performance by sharing daily and weekly data/analytics and actionable insights to inform management on marketing performance and market trends.
• Craft, deploy, monitor, and report on various subscriber “win-back” campaigns to manage churn and drive recurring revenue.

WHAT YOU WILL NEED

• Highly analytical, quantitative, and data-driven.
• 5–10 years of experience managing online performance marketing for a direct-to-consumer subscription or transactional business.
• Clear understanding of marketing financials within a recurring revenue business, including CAC:LTV and return on ad spend (ROAS).
• Extensive hands-on experience overseeing targeted digital ad campaigns on Google, Meta, Connected TV, and other online/mobile platforms.
• Experience with multi-touch attribution platforms, landing page design, purchase journeys, and tagging.

NICE TO HAVE, BUT NOT A DEALBREAKER

• Streaming video subscription (SVOD) experience
• Sports-related performance marketing experience