Paid Media Specialist - LinkedIn Campaigns

Clutch Canada; Ciudad de México; Presencial; MXN 40,000 - 60,000; Jornada completa

Descripción de la vacante

A leading technology company is seeking a Paid Media Specialist in Mexico City. This role focuses on planning, executing, and optimizing LinkedIn advertising campaigns. Candidates should have 2–3 years of experience in paid media and a strong understanding of B2B marketing strategies. Responsibilities include managing budget pacing, performance analysis, and collaboration with marketing teams to achieve campaign goals. Join us and drive impactful advertising campaigns that shape the future of B2B marketing.

Formación

• 2–3 years of experience in paid media management.
• Proven experience with LinkedIn Ads, including optimization and reporting.
• Strong understanding of B2B marketing strategies.

Responsabilidades

• Plan and optimize LinkedIn advertising campaigns.
• Monitor budget pacing to ensure efficient spend.
• Prepare detailed performance reports with actionable insights.
• Collaborate with cross-functional teams for campaign delivery.

Conocimientos

Advanced communication skills in English

Paid media campaign management

Analytical skills

Problem-solving skills

Educación

Bachelor's degree in Communications, Marketing, Public Relations, or related field

Associate's degree with additional experience

High School Diploma with relevant experience

Herramientas

LinkedIn Ads

Analytics tools

6sense

Descripción del empleo

Company

Qualcomm Intl Inc., Mexico Branch Office

Job Area

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing Communications

General Summary

At Qualcomm, we’re driving innovation to deliver intelligent computing everywhere—from mobile to automotive, and beyond. Our technologies power transformative experiences through cutting‑edge AI, high‑performance computing, and industry‑leading connectivity. Join us as a Paid Media Specialist and help shape the future of B2B marketing through impactful advertising campaigns.

Role Overview

As a Paid Media Specialist, you will be responsible for planning, executing, and optimizing paid media campaigns with a strong focus on LinkedIn advertising. This role is ideal for someone with 2–3 years of experience in paid media who thrives in a fast‑paced environment, understands B2B and Account Based Marketing (ABM) strategies, and is passionate about driving measurable results through data‑driven decisions.

Key Responsibilities

• LinkedIn Campaign Management: Plan, set up, manage, and optimize LinkedIn advertising campaigns across the full marketing funnel, ensuring alignment with business objectives and audience strategies.
• Budget Pacing: Monitor and manage budget pacing to ensure campaigns spend efficiently and meet performance goals.
• Performance Analysis & Optimization: Monitor campaign performance using analytics tools, identify trends, and implement optimization strategies to improve ROI and engagement.
• Reporting & Insights: Prepare detailed performance reports, providing actionable insights and recommendations to stakeholders.
• Audience Targeting & Segmentation: Develop and refine audience segments, leveraging first‑party and third‑party data.
• Cross‑Functional Collaboration: Work closely with marketing managers, creative teams, and external agencies to ensure campaigns are delivered on time and meet quality standards.
• Ad Tech & Tracking: Implement tracking pixels, UTM parameters, and ensure proper tagging for accurate attribution and measurement.

Minimum Qualifications

• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
• Associate's degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
• High School Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
• Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred Qualifications

• Advanced communication skills in English.
• 2–3 years of hands‑on experience in paid media campaign management.
• Proven expertise in LinkedIn Ads, including campaign setup, optimization, and reporting.
• Understanding of B2B marketing strategies, retargeting and lead generation tactics.
• Familiarity with ABM practices in paid media.
• Experience with 6sense is a plus.
• Experience with other paid media channels is a plus.
• Strong analytical and problem‑solving skills with a data‑driven mindset.
• Excellent communication and organizational abilities.
• Basic understanding of creative best practices for paid social.
• Ability to manage multiple projects and meet deadlines.
• Detail‑oriented and proactive in identifying opportunities for improvement.

Applicants

Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e‑mail [e-mail] or call Qualcomm's toll‑free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).

To all Staffing and Recruiting Agencies

Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications.

Contact

If you would like more information about this role, please contact Qualcomm Careers.