Paid Ads Specialist 2 (LAtAm) - 16829

Somewhere; A distancia; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading digital marketing agency in Mexico City is looking for a skilled advertising manager to develop and manage paid ad campaigns on Meta platforms like Facebook and Instagram. Candidates should have at least 3 years of experience focusing on Meta Ads and a proven track record in optimizing performance to achieve business objectives. Strong analytical skills and the ability to work independently in a fast-paced environment are essential. Familiarity with TikTok Ads is a plus.

Formación

• At least 3 years of experience in paid advertising with a focus on Meta Ads.
• Proven track record of managing successful ad campaigns.
• Strong analytical skills and proficiency in Google Analytics and Meta Ads Manager.

Responsabilidades

• Develop, implement, and manage paid ad campaigns on Meta platforms.
• Optimize ad performance to achieve key business objectives.
• Analyze campaign performance data and provide actionable insights.

Conocimientos

Meta Ads management

Analytical skills

A/B testing

Google Analytics proficiency

Audience targeting

Communication skills

Herramientas

Meta Ads Manager

Google Analytics

Descripción del empleo

Responsibilities

• Develop, implement, and manage paid ad campaigns on Meta platforms (Facebook, Instagram).
• Optimize ad performance to achieve key business objectives such as conversions, traffic, and brand awareness.
• Conduct keyword research, audience targeting, and A/B testing to improve campaign effectiveness.
• Analyze campaign performance data and provide actionable insights to improve ROI.
• Manage TikTok Ads campaigns, if applicable, to diversify advertising strategies.
• Collaborate with the marketing team to align paid ads with broader marketing goals.
• Monitor trends and emerging platforms to ensure Bingo Loco stays ahead in the digital advertising space.
• Provide detailed reporting on ad spend, performance metrics, and campaign results.

Qualifications

• At least 3 years of experience in paid advertising, with a strong focus on Meta Ads.
• Proven track record of managing successful ad campaigns and driving results.
• Event marketing experience not necessary but a bonus
• Familiarity with TikTok Ads is a plus.
• Strong analytical skills and proficiency in tools like Google Analytics and Meta Ads Manager.
• Experience with audience targeting, A/B testing, and data-driven decision-making.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple campaigns simultaneously.